Brand Manager

Intl Assoc Amusement Parks•Orlando, FL

5d•Onsite

About The Position

IAAPA is the global association for the attractions industry, dedicated to inspiring, growing, and protecting the industry through member connections. With a history dating back to 1918, IAAPA represents a diverse range of attractions and related businesses from over 100 countries. The association facilitates global events, provides valuable resources to enhance member businesses, and fosters meaningful experiences for guests worldwide. IAAPA's membership includes amusement parks, theme parks, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, and cultural and natural attractions.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field required.
Minimum of five years of experience in association or event marketing.
Proven success developing and executing marketing strategies that achieve measurable results for association programs and/or trade shows.
Exceptional writing, editing, and proofreading skills with a strong command of AP Style.
Demonstrated ability to manage multiple vendors, agencies, and promotional partners.
Excellent verbal and written communication and presentation skills.
Ability to work productively and collaboratively within a global team.
Proactive problem solver with a creative, solutions-oriented mindset.
Strong project-management skills with the ability to lead multiple initiatives simultaneously while maintaining attention to detail.
Proficient in Canva or similar design tools.
Advanced computer skills, including Microsoft Office, HTML, Salesforce Marketing Cloud, and SharePoint.
Ability to work onsite at our Headquarters office in Orlando, Florida.

Nice To Haves

Master’s degree preferred.
Experience with association management systems and CRMs (e.g., Fonteva, Salesforce) preferred.
Experience with Adobe Illustrator, Photoshop, and InDesign a plus.

Responsibilities

Develop and implement marketing plans and materials for global events and initiatives, including IAAPA Explores, IAAPA Honors, IAAPA Foundation, IAAPA LEGENDS, Global Professional Development, Safety and Security, IAAPA Career Center, and other assigned projects.
Support attendee and exhibitor marketing campaigns for select IAAPA Expos and additional global initiatives.
Contribute to the development and implementation of global membership engagement programs for member acquisition and retention.
Develop compelling copy for marketing assets such as email campaigns, social and web content, member-benefit descriptions, and promotional materials.
Ensure marketing communications reflect IAAPA’s brand identity across digital, print, and advertising channels.
Create and manage event web pages, ensuring timely updates and brand consistency.
Plan, execute, and optimize digital campaigns across paid search, social, and display channels.
Collaborate with agencies and internal stakeholders on data-driven media strategies, KPIs, and campaign performance monitoring.
Oversee digital analytics and reporting to refine targeting, creative performance, and ROI.
Partner with regional teams to align global and local paid-media tactics.
Build and maintain strong working relationships across IAAPA departments and regional teams.
Communicate effectively, drive execution, focus on member value, collaborate cross-functionally, and demonstrate integrity.
Partner with regional Marketing and Communications teams on planning, strategy, and promotion for their regional efforts.
Collaborate with internal teams and third-party vendors to develop and manage integrated marketing campaigns.
Monitor, review, and report on marketing activities and results for global events.
Measure and analyze the performance of marketing campaigns, providing actionable insights.
Identify new marketing channels, vehicles, and approaches to increase engagement and reach.
Stay informed on member insights, industry trends, and competitor activities.
Create and distribute follow-up surveys for global events and communications.
Produce post-event marketing reports summarizing key outcomes, data, and recommendations.
Manage marketing budgets, including advertising, print, postage, design, and translation.
Ensure efficient allocation of resources to maximize ROI while maintaining cost efficiency.