Brand Manager

Spin Master•Los Angeles, CA

6d•$100,000 - $110,000•Hybrid

About The Position

The Brand Manager is responsible for collaborating with cross functional teams including product development, design, engineering, and sales to develop items that execute key global brand strategies and drive brand growth and profitability. The Brand Manager will drive the critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed. This role will oversee and manage the P&L to drive key brand operations including forecasting, pricing, costing, and profitability analysis in order to deliver brand financial goals. The Brand Manager will also brief and support all marketing activities including digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows. They will develop the Brand Foundations, collaborate on Brand Action Plans, and deliver the yearly Slots & Rationale to design. The Brand Manager will execute brand strategies and implement plans on new and existing brands in conjunction with the Senior Brand Manager/Director. They will regularly analyze Global POS performance, Market Analyses (Circana), competitive landscape and trends to generate new product and marketing opportunities. Leveraging data to discover insights and growth opportunities for the brand, driving to commercial opportunities, and presenting new brand and product lines, strategies, plans, and results to internal sales team and external partners are key responsibilities. The role also involves liaising with licensors to ensure that all key milestones, forecasts, calendars, and other critical details are aligned to and shared. Collaboration and communication with licensors are a key element of this role.

Requirements

Understand the importance of Market Share for Spin Master.
Deep understanding of the consumer, global markets, competition, and trends to inform product slots and play pattern decisions.
Understand the importance of strategic presentations.
Present technical or complex information in easily understood messages.
Effectively use tools to analyze problems and implement solutions.
Be engaging and set up the correct story with appropriate assets for presentations.
Collaborate with and inspire stakeholders to move at the correct pace to complete projects on time, on cost, and QA compliant.
Be seen as the business leader for their brand within the core brand team.
Understand the different Super Categories/Categories.

Responsibilities

Collaborate with cross-functional teams (product development, design, engineering, sales) to develop items that execute key global brand strategies and drive brand growth and profitability.
Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and stakeholders have necessary information.
Oversee and manage P&L, including forecasting, pricing, costing, and profitability analysis.
Brief and support all marketing activities (digital media, TV/video production, social media, eCommerce, packaging, branding, PR, trade shows).
Develop Brand Foundations and collaborate on Brand Action Plans.
Execute brand strategies and implement plans for new and existing brands.
Analyze Global POS performance, Market Analyses (Circana), competitive landscape, and trends to identify new product and marketing opportunities.
Leverage data to discover insights and growth opportunities for the brand.
Present new brand and product lines, strategies, plans, and results to internal sales teams and external partners.
Liaise with licensors to ensure alignment on key milestones, forecasts, calendars, and critical details.