BRAND MANAGER

Century International A•West Palm Beach, FL

6d•Hybrid

About The Position

The Brand Manager is responsible for developing, managing, and protecting the company’s brand across all products, channels, and markets in a highly regulated firearms manufacturing environment. This role leads brand strategy, product positioning, messaging, and go-to-market execution while ensuring full compliance with ATF, ITAR, export controls, and advertising regulations. The Brand Manager partners closely with Product Management, Engineering, Sales, Compliance, and Executive Leadership to strengthen brand equity, drive product adoption, and maintain a consistent, credible, and compliant brand presence in domestic and international markets.

Requirements

Bachelor’s degree in marketing, Business, Communications, or related field.
5+ years of progressive experience in brand management, product marketing, or strategic marketing.
Experience in manufacturing, durable goods, defense, firearms, outdoor, or highly regulated industries strongly preferred.
Proven success managing product launches, multi-channel campaigns, and brand positioning initiatives.
Strong understanding of brand strategy, storytelling, and visual identity systems.
Experience working cross-functionally with Product, Engineering, Sales, and Compliance teams.

Nice To Haves

Experience within firearms, defense, tactical, outdoor, or precision manufacturing industries.
Knowledge of ATF regulations, ITAR/export controls, and regulated advertising environments.
Experience supporting dealer / distributor channel models.
MBA or advanced marketing certification a plus.

Responsibilities

Develop and execute comprehensive brand strategy aligned with company vision, product roadmap, and long-term growth objectives.
Maintain brand positioning, value propositions, tone, and visual identity across all product lines and customer segments.
Serve as internal brand steward, ensuring consistent messaging and visual standards across all business units and channels.
Lead brand and messaging strategy for new product launches, product refreshes, and major platform releases.
Develop product positioning, competitive differentiation, and customer-focused messaging for firearms, accessories, and parts portfolios.
Partner with Product Management and Engineering to translate technical features into compelling customer benefits.
Support pricing strategy, product naming, packaging, and merchandising decisions.
Oversee development of marketing materials including catalogs, brochures, website content, trade show assets, videos, advertising, and dealer collateral.
Lead integrated marketing campaigns across digital, print, dealer networks, distributors, and industry events.
Manage content strategy, storytelling, and brand narratives that reinforce reliability, performance, safety, and craftsmanship.
Develop branded sales tools and enablement materials to support dealer and distributor networks.
Partner with Sales leadership to ensure alignment between brand strategy and field execution.
Support channel-specific marketing programs and co-op initiatives.
Ensure all branding, advertising, product claims, and promotional materials comply with ATF, ITAR, export control, state regulations, and industry standards.
Partner closely with Legal and Compliance to review and approve all external communications.
Protect brand reputation through disciplined messaging, crisis communications support, and proactive brand risk management.
Monitor industry trends, competitor positioning, customer insights, and emerging market opportunities.
Conduct brand health tracking, market research, and customer perception analysis to inform strategy and investment.
Provide regular executive-level reporting on brand performance, campaign ROI, and market positioning.
Manage brand and marketing project prioritization.
Establish scalable brand processes, templates, and governance standards across the organization.
Be comfortable on camera and featured in the production of content marketing videos and media interviews.