Enrollment Outreach Specialist

Vertex Education•Chandler, AZ

About The Position

The Enrollment Outreach Specialist is responsible for enrollment opportunity outreach for Legacy Traditional Schools campuses in Arizona and serves as the first point of contact for families interested in the schools. The specialist promptly contacts assigned leads and guides families from inquiry through application submission using consistent, multichannel outreach, then hands new applicants to their campus with complete information. The role does not include Registrar coaching, Registrar support, Registrar coverage, or LKC program enrollment. The specialist answers questions about the schools, programs, campus options, and application process; helps families start and submit applications and schedule tours or information sessions; and serves Spanish-speaking families in Spanish from first contact through handoff. The role also includes accurate HubSpot recordkeeping, lead-status management, and contributions to outreach and conversion reporting.

Requirements

At least 1 year of experience in a high-volume, phone-based role such as admissions, enrollment, sales development, or customer service.
Proficiency using a CRM platform to manage outreach, track lead progress, and log activity; HubSpot is preferred.
Clear, warm, and professional communication by phone, text, and email.
Ability to manage a daily queue, follow a defined cadence, and consistently meet contact standards.
Strong attention to detail in data entry and record keeping.
For the bilingual position, professional fluency in spoken and written English and Spanish.

Nice To Haves

Experience in K-12 school admissions or enrollment, ideally in a charter school network.
Familiarity with Arizona school choice and the charter enrollment process.
Experience with outreach cadences, sequences, or re-engagement campaigns.
Professional fluency in Spanish for the standard position.

Responsibilities

Call, text, and email new Arizona enrollment leads within one business day, following the approved HubSpot outreach cadence.
Work assigned lead queues daily across lead sources, prioritizing new and high-intent leads.
Follow up on tour requests, information session sign-ups, event attendees, and incomplete applications.
Re-engage stalled or unresponsive leads and close out leads that do not respond after the full cadence.
Answer family questions about Legacy Traditional Schools, its programs and campuses, and the application process.
Guide families through starting and submitting applications and help schedule campus tours or information sessions.
Serve Spanish-speaking families in Spanish from first contact through handoff.
Hand each new applicant to the campus using the standard call-to-registration handoff, including family needs and promised follow-up.
Route Registrar and post-application questions to the campus and LKC program questions to Community Education.
Log outreach activities and outcomes in HubSpot on the same day and keep lead status and stage fields accurate.
Record reasons families do not apply using standard categories and flag recurring issues to the Lead, Enrollment.
Contribute to weekly and monthly reporting on speed to contact, conversion, and reactivation.