Enrollment Counselor

Lackawanna College•Scranton, PA

About The Position

The Enrollment Counselor generates enrollment for all College programs, conducts educational advising, participates in recruiting activities, and works toward meeting enrollment projections. The role recruits in assigned territories and builds relationships with high school guidance counselors and teachers. Regional and overnight travel may be required for recruitment purposes. The counselor plans, coordinates, executes, and promotes recruiting and enrollment events. The position also supports enrollment and persistence through financial aid coordination and processing, orientation participation, student engagement, and continued contact with students through the lock-in date to support retention. The role includes working during high-impact periods such as evenings, weekends, enrollment events, the month before enrollment, and the first two weeks of enrollment, as needed.

Requirements

Bachelor’s degree in Education, Business, Marketing, or a related field.
Excellent interpersonal and communication skills.
Proficient presentation skills.
Ability to professionally represent the College in public settings.
Ability to schedule flexible office hours and travel as required.
Effective computer skills.

Nice To Haves

Three to five years of experience in recruiting, sales, or related fields.
Ability to read, write, and speak Spanish.

Responsibilities

Recruit prospective students within assigned territories for all academic programs through targeted outreach and relationship-building.
Represent the College at high schools, college fairs, open houses, and recruitment events, traveling within the recruiting region as required.
Conduct individual and group admissions and career interviews with students and families to assess goals and recommend programs.
Plan, develop, and deliver recruitment presentations, workshops, and high school and community programming to generate inquiries and applications.
Serve as a liaison among the College, prospective students, families, high school counselors, and business and industry partners to help increase enrollment.
Manage prospective student inquiries and applications, including inbound and outbound calls, appointment scheduling, follow-up communication, recruitment activity documentation, data entry, and processing.
Work toward enrollment metric goals during each enrollment cycle.
Assist with financial aid coordination and processing, orientation, and student engagement to support enrollment and persistence.
Maintain contact through the lock-in date to assist with student retention.
Plan, coordinate, execute, and help promote the College’s recruiting and enrollment events and activities.
Perform other duties as assigned.