Enrollment Communications Manager

Rider University•Lawrenceville, NJ

About The Position

Rider University seeks an Enrollment Communications Manager to develop, coordinate, and oversee strategic communications supporting undergraduate and graduate enrollment goals. Reporting to the Associate Director of Marketing and Communications, this role serves as the primary communications liaison between Admissions and University Marketing and Communications. It ensures prospective students, applicants, admitted students, families, and other key audiences receive timely, accurate, and engaging communications throughout the enrollment journey. The manager drafts and oversees enrollment campaigns across Slate, CampusESP, email, web, print, and other channels. The position translates enrollment priorities into clear, compelling, audience-focused messaging and ensures recruitment materials and campaigns align with Rider University’s brand, messaging strategy, and enrollment priorities. The role calls for strong writing and editing, CRM-driven communications knowledge, project management, attention to detail, comfort with CRM and CMS platforms, and the ability to handle multiple campaigns and deadlines in a fast-paced environment.

Requirements

Bachelor’s degree in communications, marketing, public relations, journalism, English, higher education, or a related field.
Minimum of 4–5 years of professional experience in marketing, communications, enrollment communications, admissions, higher education, or a related field.
Strong writing, editing, and proofreading skills, with the ability to communicate clearly and effectively to prospective students, families, and internal audiences.
Experience developing audience-focused communications across email, web, print, and digital platforms.
Familiarity with CRM systems and audience segmentation strategies; Slate is preferred.
Experience managing or supporting email marketing campaigns, including content development, scheduling, targeting, and performance review.
Strong project management skills and ability to manage multiple campaigns, deadlines, and stakeholder needs simultaneously.
Excellent attention to detail and commitment to accuracy.
Ability to collaborate effectively with admissions staff, marketing colleagues, and campus partners.
Sound judgment and ability to maintain a consistent institutional voice across communications.
Satisfactory background and/or DMV checks required.

Nice To Haves

Understanding of undergraduate and graduate recruitment cycles.
Experience using Slate or a similar admissions CRM.
Experience with CampusESP or other parent/family engagement platforms.
Knowledge of CRM audience segmentation, communication flows, and enrollment funnel strategy.
Experience with UTM tracking, campaign reporting, and performance analysis.
Familiarity with Drupal CMS or another website content management system.
Knowledge of AP Style and higher education marketing best practices.

Responsibilities

Develop, coordinate, and oversee strategic communications that support undergraduate and graduate enrollment goals.
Serve as the primary communications liaison between Admissions and University Marketing and Communications.
Ensure prospective students, applicants, admitted students, families, and other key audiences receive timely, accurate, and engaging communications throughout the enrollment journey.
Draft and manage enrollment communication campaigns across Slate, CampusESP, email, web, print, and other channels.
Translate enrollment priorities into clear, compelling, audience-focused messaging.
Work with admissions leadership, graduate and undergraduate enrollment teams, and University Marketing and Communications colleagues to align recruitment materials and campaigns with university brand, messaging, and enrollment priorities.
Manage multiple campaigns, deadlines, and stakeholder needs.