Email Marketing Manager

CaptionCall•Murray, UT

7d•$81,800 - $136,200•Onsite

About The Position

As the Email Marketing Manager, you will be the hands-on operator responsible for turning Sorenson’s lifecycle marketing strategy into timely, relevant, and measurable customer communications across CaptionCall, VRS, and Enterprise. You will build, launch, monitor, and optimize campaigns and automated journeys that move customers from lead conversion and onboarding through activation, engagement, retention, and reactivation. Although email will be the role’s primary channel, you will orchestrate coordinated experiences across SMS, direct mail, push notifications, in-app messaging, outbound-call triggers, and compliant paid-media audiences so that each customer receives the right communication, through the right channel, at the right point in the lifecycle. You will own the operational discipline required to execute lifecycle marketing at scale, including campaign intake and calendars, audience segmentation, eligibility rules, consent and suppression management, contact-frequency governance, quality assurance, stakeholder approvals, documentation, templates, and standard operating procedures. You will help implement and become a power user of a marketing-orchestration platform such as Braze or Iterable, define the campaign and data requirements needed to create increasingly sophisticated event-triggered journeys, and use marketing analytics tools such as Amplitude to understand customer behavior and campaign performance. Working closely with Lifecycle Strategy, Analytics, Product, Customer Experience, IT, Legal, Compliance, and business-line marketing teams, you will establish a rigorous testing and measurement practice and continually improve deliverability, engagement, conversion, activation, retention, customer value, incremental revenue, and return on marketing investment.

Requirements

4 Year Bachelor’s Degree in Marketing, Communications, Business, or a related field.
5 year experience executing email, CRM, marketing automation, or lifecycle campaigns, including segmentation, quality assurance, reporting, and optimization.
Hands-on experience building multistep campaigns and automated customer journeys in an enterprise email service provider or customer-engagement platform; Braze experience preferred.
Working knowledge of email deliverability, audience segmentation, consent management, suppression rules, contact-frequency governance, and campaign quality assurance.
Ability to interpret campaign data, design meaningful tests, and turn results into practical optimizations that improve conversion and customer value.
Strong project-management and organizational skills with rigorous attention to detail and the ability to manage multiple deadlines and stakeholder approvals.
Clear written and verbal communication skills and the ability to collaborate effectively with Marketing, Product, Customer Experience, IT, Legal, and Compliance teams.
Customer-first mindset and sound judgment when working with sensitive customer information and regulated communications.

Nice To Haves

Braze experience preferred.

Responsibilities

Build, launch, monitor, and optimize email, SMS, direct-mail, push-notification, and in-app campaigns that support customer conversion and lifecycle objectives.
Coordinate cross-channel customer actions, including triggering outbound calls, initiating direct mail, and adding or suppressing customers in compliant paid-media audiences.
Translate lifecycle strategies and customer-journey requirements into executable campaigns, workflows, audience rules, and increasingly sophisticated automated and event-triggered journeys.
Build customer segments and manage eligibility, consent, suppression, contact-frequency, and channel-preference rules.
Conduct end-to-end quality assurance and coordinate approvals with Legal, Compliance, Product, Customer Experience, and business-line marketing teams.
Monitor campaign delivery, deliverability, engagement, conversion, customer response, and incremental impact; recommend and implement improvements based on results.
Develop test plans and holdout groups, document results, and apply learnings to improve lifecycle performance and return on investment.
Maintain the centralized campaign calendar, intake process, templates, documentation, naming conventions, and standard operating procedures.
Support lifecycle-platform selection and implementation by defining campaign, journey, audience, content, and data requirements.
Personal responsibility for gaining a working understanding of all regulatory and legal requirements related to your role/work product and ensuring that those requirements are met.
Other duties as assigned.