Coordinator, Email Marketing
About The Position
As the Email Marketing Coordinator at Tatcha, you will be a key member of the eCommerce team, building, scheduling, and deploying email and SMS campaigns for clients around the world. You will own the day-to-day execution of the email calendar, partner with the creative team to brief and deliver campaigns on time, and share weekly reporting to help the team understand performance. The role is suited to someone who enjoys the details of email marketing, maintaining a busy calendar, and launching campaigns regularly. The position requires the employee to be based in the San Francisco Bay Area and work from Tatcha’s San Francisco headquarters at least two days per week. Expected base pay is $28.00 to $30.00 per hour. The position is also eligible to participate in the company’s discretionary bonus plan, based on personal performance and company results. Tatcha offers eligible employees a competitive benefits package.
Requirements
- Bachelor’s degree in business, communications, marketing, or a related field, or equivalent experience.
- Basic HTML/CSS skills for editing email templates.
- Strong copyediting skills and a sharp eye for grammar, spelling, and brand consistency.
- Comfort with Excel or Google Sheets for reporting.
- Detail-oriented, with the ability to catch broken links, incorrect dates, and typos.
- Highly organized and comfortable managing multiple campaigns and deadlines at once.
- Adaptable when timelines or priorities change.
- Collaborative team player who communicates clearly with cross-functional partners.
- Curious about data and eager to learn what drives performance.
- Interested in emerging technologies and AI marketing solutions.
- Passionate about digital marketing and the client experience.
- Must be based in the San Francisco Bay Area and willing to work from the San Francisco headquarters at least two days per week.
Nice To Haves
- 1–2 years of experience in email, CRM, or digital channel marketing.
- Experience with Klaviyo; experience with another email platform such as Salesforce Marketing Cloud, Braze, or Iterable is also valued.
Responsibilities
- Build, quality-check, and schedule promotional email and SMS campaigns in Klaviyo, including segmentation, dynamic content, link and UTM checks, and cross-device rendering tests.
- Own and maintain the email and SMS calendar, keeping send dates, audiences, and deliverables current as priorities change.
- Write creative briefs for campaigns and partner with the creative team to keep deliverables on schedule and aligned with Tatcha’s brand voice.
- Proof campaigns for accuracy, brand consistency, grammar, and offer details before deployment.
- Set up and track A/B tests on subject lines, content, and send times.
- Pull weekly email and SMS performance reports and share highlights with the team.
- Support automated flows and lifecycle programs with builds and updates as needed.
Benefits
- Discretionary bonus plan based on personal performance and company results.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- Life insurance.
- Accident insurance.
- Critical illness insurance.
- Disability insurance.
- Retirement savings plans and company match.
- Paid family leave.
- Education-related programs.
- Paid time off.
- Paid holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
