Email Marketing Lead
About The Position
The Email Marketing Lead is responsible for the strategy, execution, and optimization of M.S. Rau’s email marketing program, while supporting digital design initiatives that enhance the customer experience. Reporting to the Senior Director of Digital Marketing, the role combines creative storytelling, copywriting, design, and data-driven strategies to engage a global luxury clientele and drive measurable business results. The position owns a key marketing channel and develops campaigns showcasing fine art, antiques, and jewelry. It also supports website and landing page design and helps shape the digital experience of M.S. Rau. The role is full-time and exempt, with a Monday-through-Friday schedule of 8:30 a.m. to 5:15 p.m. Rotating Saturdays are required, with a scheduled weekday off to maintain a 40-hour workweek. Compensation is a competitive salary commensurate with experience, with eligibility for quarterly and annual bonuses.
Requirements
- Bachelor’s degree in Marketing, Communications, Design, or a related field.
- 4+ years of experience in email or lifecycle marketing.
- Proven ability to develop and execute high-performing email campaigns.
- Exceptional copywriting, creative, and analytical skills.
- Proficiency in HubSpot or similar marketing automation platforms.
- Familiarity with Salesforce, Google Analytics, and customer segmentation tools.
- Strong Photoshop skills and knowledge of UX/UI principles and web design best practices.
- Excellent communication, organizational, and project management skills, with strong attention to detail.
- Demonstrated initiative and strategic thinking.
- Ability to independently manage competing priorities while collaborating across teams.
Nice To Haves
- Experience in B2C or luxury markets.
- Experience with Adobe XD, Figma, or Sketch.
- Experience in luxury retail, fine art, or marketing to high-net-worth clientele.
Responsibilities
- Lead the email marketing program from strategy and creative development through campaign execution, performance analysis, and optimization.
- Develop and deploy 2–3 weekly email campaigns with compelling, brand-aligned content tailored to a luxury clientele.
- Use HubSpot, Google Analytics, and customer data to optimize segmentation, personalization, automation, and campaign performance.
- Conduct A/B testing, monitor key performance indicators, and translate results into strategies to drive engagement and conversions.
- Manage the email marketing calendar and ensure timely execution, brand consistency, and alignment with business objectives.
- Support website and landing page design, including creating digital assets and enhancing the customer experience.
- Collaborate with internal teams and external partners on marketing initiatives.
- Ensure adherence to email marketing best practices and regulatory requirements.
Benefits
- Paid time off and holidays
- Medical, dental, and vision insurance
- Life insurance
- Short- and long-term disability insurance
- Critical illness, accident, and hospital indemnity insurance
- Flexible and commuter spending accounts
- Lifestyle spending account
- Employee assistance program
- Wellness program
- Special employee pricing on mobile lines
- Access to discounted travel services
- 401(k) with company match
- On-site gym
- Eligibility to earn quarterly and annual bonuses
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
