Email Marketing Manager

Fi • New York, NY

36d

About The Position

The Email Marketing Manager leads Fi’s lifecycle and email marketing strategy across acquisition, onboarding, retention, and reactivation, optimizing for engagement and conversion. The role owns campaign creation and execution for product launches, brand moments, and seasonal activations, and collaborates with brand, creative, growth, product, customer experience, and other marketing teams to align messaging across customer touchpoints.

The manager tests and iterates on subject lines, flows, content, and timing; reports on results and applies insights in partnership with the data team, using Tableau and AWS Redshift. The role also helps shape strategy for SMS, in-app, and other owned channels, while championing deliverability, compliance, and marketing best practices.

Requirements

• 3–5 years of experience in email and lifecycle marketing.
• Ability to design and deploy high-impact campaigns end-to-end using CRM and email service provider tools.
• Strong understanding of segmentation, automation, personalization, and customer journey mapping.
• Analytical ability to interpret data and translate insights into action to improve engagement, conversion, and long-term customer value.
• Experience partnering with creative and data teams to develop campaigns that balance storytelling and performance.
• Ability to manage multiple projects and deadlines in a fast-moving startup environment.
• Excellent communication skills and strong attention to detail.
• Passion for building scalable systems and helping dogs live longer, healthier lives.

Nice To Haves

• Experience in a fast-paced direct-to-consumer or subscription-based environment.
• Experience with Customer.io.

Responsibilities

• Lead lifecycle and email marketing strategy from acquisition and onboarding through retention and reactivation.
• Create and execute campaigns for product launches, brand moments, and seasonal activations.
• Collaborate with brand, creative, growth, product, customer experience, and other marketing channels to align content, design, and messaging.
• Run A/B tests on subject lines, flows, content, and timing, and iterate to improve performance.
• Own campaign reporting and partner with the data team to analyze results in Tableau and AWS Redshift, identify trends, and inform future strategy.
• Help define messaging across SMS, in-app, and other owned channels to create a cohesive customer journey.
• Champion deliverability, compliance, and best practices to ensure messages are on-brand, relevant, and effective.

Benefits

• Flexible paid time off.
• Medical, dental, and vision insurance.
• Free access to One Medical, Kindbody, and Talkspace.
• Dog-friendly office.
• $500 annual donation to a dog charity of the employee’s choice through the BarkBack Program.
• Free Fi membership and collar benefits for the employee’s dog(s).
• Gifting program for friends and family.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed