E-mail Marketing Manager

Sell My Timeshare Now•Orlando, FL

24d

About The Position

Vacation Innovations is seeking an experienced Email Marketing Manager to lead strategy, planning, and deployment of email campaigns across multiple business lines and brands. The role manages campaign programs and digital assets, analyzes performance, and reports results to senior leaders. The manager uses performance metrics to recommend improvements and optimize email strategies for each business line. Reporting to the Director of Email Marketing, the role works with departments and stakeholders across the organization to support business and membership initiatives with innovative, strategic, and efficient email and digital solutions. The position manages email marketing infrastructure, processes, best practices, CRM and ESP platforms, campaign content, audience targeting, email creation, deliverability, testing, and compliance. It also partners with cross-functional teams to develop promotional, lifecycle, retention, and reactivation programs, ensuring communications support broader business strategies and company objectives. The role tracks and analyzes campaign performance, develops and presents recommendations to leadership, stays current on industry developments, and supports the growth of direct reports.

Requirements

At least 3 years of experience in digital and email marketing, or an equivalent combination of education and related work experience.
Experience sending and managing email communications through a third-party email provider; Salesforce Marketing Cloud experience is required.
Experience managing multiple marketing programs and email campaigns simultaneously.
Experience managing campaigns with multiple test cells that vary by message, offer, and distribution vehicle.
Experience developing and analyzing reports to measure program success.
Understanding of audience segmentation, A/B testing, and email rendering through an ESP.
Understanding of database marketing, modeling, and target marketing based on historical data and trend analysis.
Strong knowledge of HTML, CSS, Photoshop, and responsive email best practices.
Ability to communicate effectively verbally and in writing.
Ability to work independently with minimal supervision and collaborate with team members.
Comfort and effectiveness in a fast-paced, deadline-driven environment.
Proficiency with Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint.

Nice To Haves

Bachelor’s degree in Advertising, Marketing, Computer Science, or another relevant field.
Experience with tools such as Litmus.
Experience building and validating HTML for email.
Knowledge or experience in membership travel services, timeshare, or vacation ownership.

Responsibilities

Manage email marketing infrastructure, develop processes, and establish best practices.
Manage program strategy and content to meet business objectives, obtain approvals, and drive results.
Manage Salesforce CRM solutions supporting email initiatives, including audience segmentation and targeting.
Use Salesforce Marketing Cloud to create emails and monitor deliverability.
Build emails using HTML, SQL scripting, and AMPscript for automated and triggered deployments.
Provide code requirements to IT partners and conduct quality-control and UAT testing.
Manage projects to meet quality, productivity, and deadline expectations.
Create written SOPs documenting program objectives, business standards, and team performance KPIs.
Maintain CAN-SPAM compliance standards.
Partner with stakeholders to develop promotional email, lifecycle, retention, and reactivation strategies.
Collaborate with CRO, IT, marketing, product, sales, and operations teams to produce efficient, effective, branded, approved, compliant, and cohesive programs.
Coordinate with marketing teams to maximize messaging and support operational requirements for email launches.
Ensure communications align with broader business strategies and company objectives.
Create tracking, analytics, and reporting to measure email performance and optimize campaigns.
Review email performance metrics, deliverability scores, and KPIs; identify inefficiencies and opportunities for improvement.
Develop and execute recommendations, tests, and campaign optimizations.
Present program results to leadership, including response rates, inbound calls, bookings, arrivals, revenue, and ROI.
Partner with the Analytics team to support web analytics tracking and performance metrics.
Stay current on industry trends, design technology, and tools.
Manage and support the growth of direct reports.
Perform additional duties as assigned to meet business needs.