E- Marketing Manager

DRIFTWOOD HOSPITALITY MANAGEMENT•Appleton, WI

8d•Onsite

About The Position

The E-Marketing Manager builds, maintains, and advances the brand’s social media presence. The role develops campaigns for the brand and for product or feature launches, using approaches that may include paid advertising, SEO initiatives, social media posts, and creative asset development and engagement. The manager applies knowledge of social media platforms and audience behavior to create and distribute messaging that resonates and converts, while staying current on social media trends and platform changes. The position works to increase brand awareness through a strategic and comprehensive social media presence. It develops and implements social media strategies aligned with business goals, creates and publishes engaging content, reviews marketing performance for improvement opportunities, and collaborates with marketing colleagues on cross-channel assets. The role also fosters community engagement, manages social media advertising budgets and platforms, and monitors performance indicators. The role is based at the Appleton Hilton in Appleton, Wisconsin. The posting describes physical demands including lifting up to 30 pounds and frequent twisting, bending, stooping, reaching, standing, walking, talking, hearing, seeing, and smiling.

Requirements

Comprehensive understanding of top social media platforms.
In-depth knowledge of search engine optimization (SEO).
Familiarity with different types of social media content.
Ability to create targeted audiences and conduct A/B testing.
Proficiency with social media management tools, such as reposting apps and scheduling utilities.
Self-starter with the ability to take initiative.
Strong verbal and written communication skills.
Collaborative spirit and understanding of how to work with and delegate tasks to team members.

Responsibilities

Develop and implement social media strategies aligned with business goals.
Create, schedule, and publish engaging content across social media platforms.
Analyze current marketing efforts to identify weaknesses and make improvements.
Collaborate with other marketing experts to develop cross-channel assets.
Monitor and respond to comments, messages, and mentions to foster community engagement.
Use social media trends to gain traction and amplify the following.
Ensure assets are on brand and aligned with company values and goals.
Set, monitor, and respond to information gleaned from key performance indicators (KPIs).
Manage social media advertising budgets.
Stay current with social media trends, algorithm changes, and best practices.
Manage social media tools and platforms used for scheduling, listening, and analytics.