Direct Mail Manager

Physicians Mutual Insurance Company, Inc.•Omaha, NE

About The Position

Physicians Mutual is seeking a Direct Mail Manager to lead direct mail and print acquisition campaigns for its insurance products. This role combines strategic planning and hands-on campaign leadership, overseeing campaigns from planning through analysis while managing a team of Direct Mail and Print analysts, annual promotional budgets, and relationships with agencies and production partners. The manager works with broadcast, digital, sales, product, and analytics teams to coordinate marketing and deliver a consistent customer experience.

Requirements

Proven ability to lead, organize, motivate, and guide team members.
College degree in marketing or business administration, or an equivalent combination of education and experience.
At least five years of relevant direct marketing and sales experience, including substantial experience managing direct mail campaigns from planning through analysis.
Experience selecting, testing, and evaluating third-party mailing lists for customer acquisition.
Strong knowledge of direct marketing practices, including media buying, budgeting, forecasting, list processing, mail production, and A/B testing.
Experience managing multiple campaigns while coordinating internal teams and external vendors.
Ability to interpret response, sales, and profitability data and translate findings into business decisions.
Clear written and verbal communication skills, including the ability to explain technical information to varied audiences.
Strong organizational, problem-solving, and decision-making skills.
Proficiency with Microsoft applications and experience using data and reporting tools.
Knowledge of insurance products, customer demographics, and market research.

Responsibilities

Lead direct mail and print acquisition marketing analysts and manage plans supporting customer acquisition, sales, and profitability goals.
Coordinate campaign timelines, resources, and dependencies to deliver accurate campaigns on time and within budget.
Develop annual testing plans and test creative, offers, audiences, third-party mailing lists, and media approaches.
Use campaign results, customer research, and industry trends to identify opportunities and guide future tests.
Oversee annual promotional budgets; forecast spending and response, monitor results, recommend investment adjustments, and provide monthly reporting on variances, outcomes, and next steps.
Manage agency, mailing-list provider, and production-vendor relationships; negotiate rates, coordinate media availability, identify acquisition opportunities, and oversee list processing, printing, and mail production.
Coach and develop two analysts by setting priorities, delegating responsibilities, providing feedback, supporting professional development, conducting performance reviews, and fostering communication, accountability, and collaboration.
Coordinate campaign timing, messaging, call and lead volume, online response paths, fulfillment, and follow-up marketing with broadcast, digital, sales, and other marketing teams.
Collaborate with marketing and data analytics colleagues on audience segmentation, customer profiles, attribution, and research, and translate findings into recommendations that improve targeting and business results.
Ensure campaigns meet brand standards, company policies, and applicable insurance requirements; protect customer and business data, address execution risks, and improve campaign quality and efficiency.