Print and Direct Mail Campaign Analyst

Authority Brands • Atlanta, GA

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About The Position

The Print and Direct Mail Campaign Analyst is a high-impact operational and analytics role within the Marketing Center of Excellence (CoE), reporting directly to the Director of Customer Lifecycle. The role serves as the CoE’s subject matter expert for designing, executing, and optimizing high-volume direct-response print strategies supporting 14 portfolio brands and more than 1,100 franchise locations in home trade services. It works alongside CRM, Email, and Loyalty Analysts to connect localized physical mail campaigns with digital customer lifecycle workflows in HubSpot and Field Service Management (FSM) systems such as ServiceTitan. The role uses hyper-local targeting, seasonal service reminders, and match-back ROI reporting to help maximize franchisee marketing spend and support repeat bookings, maintenance agreement renewals, and cross-brand customer retention.

The analyst oversees seasonal and trigger-based mail campaigns, advises franchise owners on local program options, builds and maintains targeted mailing lists, and coordinates print and postal logistics. The role also integrates mail audiences with CRM and FSM automation, tests creative and offers, attributes campaign outcomes to booked jobs and service invoices, and reports actionable performance insights to franchise owners and brand leadership.

Responsibilities

• Drive end-to-end operational workflows for high-volume seasonal and trigger-based direct mail campaigns.
• Advise franchise owners on direct mail strategy, including turnkey postcard drops, customized neighborhood mailers, and co-op campaigns.
• Integrate direct mail audience builds with HubSpot and ServiceTitan automation triggers to coordinate physical mail with SMS and email follow-up.
• Build and scrub targeted mailing lists using home age, property square footage, equity, jobsite-radius, and seasonal booking data; manage duplicate suppression and opt-outs.
• Coordinate with commercial printers, mail houses, and USPS postal representatives on print specifications, proof approvals, drop dates, paper stock inventory, and postage optimization.
• Perform match-back analyses linking direct mail lists with completed service invoices and booked jobs to calculate CPA, average ticket size, and ROAS.
• Design and evaluate tests of direct mail formats, headlines, promotional offers, and call-to-action tracking methods.
• Maintain campaign performance in the enterprise dashboard and provide actionable insights to franchise owners, brand leadership, and the Director of Customer Lifecycle.
• Support campaign outcomes measured by conversion rates, cost per booked job, ROAS, franchisee adoption and satisfaction, match-back accuracy, schedule compliance, return-mail reduction, and print and postage savings.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed