Email Marketing Coordinator

Joni and Friends•Agoura Hills, CA

2d•$24 - $28•Hybrid

About The Position

The Email Marketing Coordinator will be responsible for assisting with the execution of email and SMS marketing campaigns, including strategy, audience segmentation, testing, and content creation. This role involves building and sending emails in HubSpot, optimizing email KPIs, analyzing campaign metrics, and providing guidance to staff on email marketing best practices. The coordinator will also manage SMS opt-ins and strategies, analyze SMS metrics, and stay current on industry trends and tools. Additionally, the position requires supporting department needs and other assigned projects by the supervisor.

Requirements

Must possess a vibrant personal relationship with Jesus Christ and agree with the Joni and Friends statement of faith
Desire to serve in a growing and dynamic Christian service ministry
2+ years of experience with email marketing and data analysis
Excellent interpersonal skills; professional ability to communicate clearly in written and verbal forms across all levels of management
Must be detail oriented, committed to accuracy, and team player who is flexible and able to work independently
Must have a strong sense of confidentiality
Strong general computer skills are necessary along with a competent, working knowledge of Windows, Microsoft Excel, Microsoft Word, Microsoft Outlook and the Internet
Modeling Joni and Friends’ Christian beliefs and practices to advance our gospel mission during working hours and nonworking hours
Supporting fellow staff and volunteers at Joni and Friends in following Christ, by praying for each other, sharing Scripture and setting an example of how to live a faithful Christian life
Engaging in the lives of people living with disabilities with love, dignity, and in a manner that commends and proclaims the gospel.
Participating or leading in prayer and worship during meetings, events, and outreaches
Affirming the Joni and Friends Statement of Faith annually and not engaging in any conduct or promoting any religious beliefs inconsistent with such beliefs
Upholding and advancing Joni and Friends’ Mission and Vision through a focus on our Values.
Actively attending a church that has a statement of faith that does not contradict Joni and Friends’ Statement of Faith

Nice To Haves

Knowledge of HubSpot preferred
Knowledge of Salesforce a plus
Understanding of Christian ministry and specifically Joni and Friends is desirable

Responsibilities

Assist with execution of email marketing campaigns including overall strategy, best practices, audience segmentation, and testing
Assist with cultivation of constituents for fundraising and volunteer engagement opportunities
Build and send emails in HubSpot including newsletters, fundraising appeals, event promotions, volunteer recruitment, and others
Optimize email KPIs including inbox deliverability, data feeds, and mobile metrics; cultivate growth by fine-tuning segment lists based on behaviors
Guide staff in utilizing Salesforce to send emails to constituents, including creating templates as needed
Assist with resolution of email-related issues in the internal ticketing platform
Maintain documentation of processes, streamlining to improve efficiencies
Develop and manage process to collect SMS (short message service) opt-ins from constituents
Develop SMS strategies for donor and volunteer engagement including the segmentation strategy, sequencing, and dynamic content
Manage SMS message creation and delivery through HubSpot
Analyze email metrics to evaluate success to guide staff in the development of action plans for future campaigns that drive improved results
Analyze SMS metrics to evaluate effectiveness and drive strategy
Stay current on industry trends related to marketing strategies and innovation; maintain expert status on HubSpot
Recommend new tools to enhance cultivation, engagement, and customization
Other duties and projects as assigned by supervisor to support department and ministry needs