Email Coordinator (Internal Content, Newsletters)

LabX Media Group

3d • Remote

About The Position

LabX Media Group is seeking an Email Coordinator to support internal content and newsletters as part of its eMarketing team. The role coordinates sponsor materials, builds and deploys newsletters, and creates targeted audience lists. It ensures timely and accurate execution of internal promotional initiatives while supporting sponsorship and newsletter performance, maintaining brand standards, and driving audience engagement.

The Email Coordinator reports to the Manager, eMarketing Services and works with external clients and eMarketing, editorial, sales, and design teams to plan, execute, and report on newsletters and other internal content initiatives. The position is remotely based and open to eligible candidates in Canada, with preference for candidates in the Eastern time zone.

Requirements

• At least 1 year of experience working with email marketing.
• At least 1 year of experience building emails, newsletters, and other internal content.
• Experience with marketing automation and CRM systems, such as HubSpot or MailChimp.
• Excellent communication skills to report results to stakeholders and work cross-functionally across departments and brands.
• Highly organized.
• Excellent attention to detail.
• Data driven.
• Ability to handle multiple tasks at one time.
• Customer focused.
• Effective communication skills.
• Enthusiasm and self-motivation.
• Ability to work in a fast-paced environment.

Responsibilities

• Build, edit, and deploy internal content, including newsletters, digests, electronic table of contents (eTOCs), print promotions, and other brand marketing initiatives using custom email templates.
• Coordinate sponsor assets and ensure advertising placements, creative materials, and links are accurately implemented in newsletter campaigns.
• Create, manage, and optimize audience segmentation for accurate targeting and engagement across internal content campaigns.
• Monitor, analyze, and report internally on campaign performance, including open rates, click-through rates, clicks, engagement, conversions, and unsubscribe metrics, and provide insights for ongoing optimization.
• Collaborate with the Team Lead and editorial, sales, design, and eMarketing teams to optimize newsletter layouts, subject lines, send times, and promotional strategies through testing and performance analysis.
• Coordinate the scheduling and deployment of newsletters and internal promotional campaigns, ensuring deadlines are met and campaigns are delivered accurately.
• Maintain campaign documentation, trackers, and standard operating procedures (SOPs), and identify opportunities to improve processes and operational efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed