Email Content Strategist

Stand Together • Arlington, VA

5d • $75,000 - $100,000

About The Position

As an Email Content Strategist on the Grassroots Editorial Team, you will help Americans for Prosperity (AFP) develop compelling email campaigns that engage grassroots audiences, advance policy priorities, and inspire people to take action. You will write and edit high-impact grassroots emails, including advocacy campaigns, newsletters, lifecycle communications, and event promotions, and collaborate with Growth, Marketing, Lifecycle, and Policy teams on content calendars and audience engagement. The role calls for strong writing and editing, editorial judgment, analytical thinking, and an entrepreneurial approach to turning organizational priorities into action.

You will create content that translates complex issues into clear, accessible messages reflecting AFP’s perspective; develop and optimize content for audience journeys; and use A/B and multivariate testing insights to improve engagement and campaign outcomes. You will also support editorial quality and consistency by maintaining brand and style standards, sharing best practices, and providing feedback. The position involves adapting to shifting priorities, collaborating across teams, and exploring AI and emerging tools to improve writing quality, creativity, and efficiency.

Requirements

• At least 3 years of professional writing experience in political communications, public policy, or grassroots advocacy, with demonstrated success creating persuasive, audience-focused content.
• Excellent writing, editing, and proofreading skills.
• Dedicated experience with email marketing best practices, including audience segmentation, A/B testing, lifecycle communications, performance metrics, and email marketing platforms.
• Strong editorial judgment and understanding of the policy and political landscape; ability to simplify complex issues, adapt messaging for different audiences, and maintain accuracy, clarity, and brand consistency.
• Analytical and entrepreneurial approach to content creation, curiosity about audience engagement, willingness to experiment with messaging approaches and emerging technologies, and commitment to continuous improvement.
• Collaborative, cross-functional mindset and experience managing competing priorities, meeting tight deadlines, and connecting content development to broader communications strategies and organizational goals.
• Enthusiasm for Stand Together’s vision and principled approach to solving problems, and commitment to its culture and values, including transformation and innovation, entrepreneurialism, humility, and respect.

Responsibilities

• Write compelling content for advocacy campaigns, newsletters, lifecycle communications, landing pages, and other initiatives, translating complex issues into clear, accessible messages that reflect AFP’s perspective and inspire grassroots audiences to act.
• Partner with Growth, Marketing, Lifecycle, and Policy teams to develop an integrated editorial calendar and email content strategy that advances organizational priorities, often on tight deadlines.
• Collaborate with Growth, Marketing, and Lifecycle teams to build and optimize content guiding customer journeys, including welcome, conversion, and re-engagement stages.
• Work with the Growth team on A/B and multivariate testing of messaging, creative, calls to action, audience segments, landing pages, and send timing; apply performance insights to refine content and improve engagement and campaign outcomes.
• Maintain brand and style standards, share email-writing best practices, provide constructive feedback, and identify opportunities to improve editorial content across teams.
• Adapt to shifting priorities, collaborate across teams, pursue results, and explore AI and emerging tools to improve writing quality, creativity, and efficiency.

Benefits

• 6% 401(k) match with immediate vesting
• Flexible time off
• Comprehensive health and dental plans
• Wellness and mental health support through Peloton and Talkspace
• Bonus opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed