Email Content Strategist

Stand Together • Arlington, VA

5h

About The Position

As an Email Content Strategist on the Grassroots Editorial Team, you will help Americans for Prosperity (AFP) develop compelling email campaigns that engage grassroots audiences, advance policy priorities, and inspire people to take action. You will write and edit high-impact grassroots emails, including advocacy campaigns, newsletters, lifecycle communications, and event promotions, and collaborate with Growth, Marketing, Lifecycle, and Policy teams on content calendars, audience journeys, and campaign performance.

The role calls for an analytical, entrepreneurial approach to turning organizational priorities into action. You will use performance insights and experimentation to improve audience engagement, uphold editorial quality and brand consistency, and explore AI and emerging tools to improve writing quality, creativity, and efficiency. The position contributes to Stand Together’s vision and works within a culture guided by Principle Based Management® and values including transformation, innovation, entrepreneurialism, humility, and respect.

Requirements

• At least 3 years of professional writing experience in political communications, public policy, or grassroots advocacy.
• Demonstrated success creating persuasive, audience-focused content, with excellent writing, editing, and proofreading skills.
• Dedicated experience with email marketing best practices, including audience segmentation, A/B testing, lifecycle communications, performance metrics, and email marketing platforms.
• Ability to apply email performance insights to improve content effectiveness.
• Strong editorial judgment and understanding of the policy and political landscape.
• Ability to simplify complex issues, adapt messaging for different audiences, and maintain accuracy, clarity, and brand consistency.
• Analytical and entrepreneurial approach to content creation, curiosity about audience engagement, willingness to experiment with messaging approaches and emerging technologies, and commitment to continuous improvement.
• Collaborative, cross-functional mindset, with experience managing competing priorities, meeting tight deadlines, and connecting content development to broader communications strategies and organizational goals.
• Enthusiasm for Stand Together’s vision and principled approach to solving problems, and commitment to its culture and values.

Responsibilities

• Write compelling email content for advocacy campaigns, newsletters, lifecycle communications, landing pages, and other initiatives, translating complex issues into clear, accessible messages that reflect AFP’s perspective and inspire grassroots audiences to act.
• Partner with Growth, Marketing, Lifecycle, and Policy teams to develop an integrated editorial calendar and email content strategy that advances organizational priorities, often on tight deadlines.
• Collaborate with Growth, Marketing, and Lifecycle teams to build and optimize content that guides customer journeys across welcome, conversion, and re-engagement stages.
• Work with the Growth team on A/B and multivariate testing across messaging, creative, calls to action, audience segments, landing pages, and send timing; apply performance insights to refine content and strengthen engagement and campaign outcomes.
• Maintain brand and style standards, share email writing best practices, provide constructive feedback, and identify opportunities to improve editorial content across teams.
• Adapt to shifting priorities, collaborate across teams, and explore AI and emerging tools to improve writing quality, creativity, and efficiency.

Benefits

• 6% 401(k) match with immediate vesting.
• Flexible time off.
• Comprehensive health and dental plans.
• Wellness and mental health support through Peloton and Talkspace.
• Bonus opportunities.
• A non-hierarchical environment that empowers employees to discover, develop, and apply their talents.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed