eCommerce Promotions Specialist

Private Destinations•Fort Lauderdale, FL

1d•Hybrid

About The Position

The eCommerce Promotions Specialist is an individual contributor role within Digital Commerce and Experience, supporting promotional delivery for Princess.com and the Manage Booking area. The specialist owns web promotions and the booked-guest pre-cruise experience, including the promotions calendar, content accuracy, campaign setup, testing, optimization, and performance reporting. The role works with content publishing, creative, product marketing, global digital partners, and international market teams to deliver accurate, optimized promotional experiences that improve the digital customer experience and increase cruise and pre-cruise add-on conversion, volume, and revenue. The position involves end-to-end coordination of promotional projects, analysis of campaign and test performance, troubleshooting publishing and live-site issues, and recommending actions based on test results, web analytics, and business goals. It has no direct reports; leadership is demonstrated through ownership of the promotions calendar, cross-functional coordination, and communication of test plans and results. This is an in-office role requiring work at a designated Princess office Monday through Thursday, with the option to work from home on Fridays. Work is primarily in a climate-controlled office with minimal safety or health hazards. Travel is not expected or is very limited. The role may require remaining stationary at a desk and/or computer for extended periods; reasonable accommodation will be offered.

Requirements

Bachelor’s degree in Marketing, eCommerce, Web Design, Development, Merchandising, or a related field, or an equivalent combination of relevant education, experience, and training.
Must be legally authorized to work in the United States; employment visa sponsorship or transfer is not available.
Experience in an eCommerce environment with hands-on exposure to website optimization, web merchandising, digital marketing, promotional content, and digital testing.
Experience with website testing tools such as Adobe Target.
Working knowledge of HTML and CSS.
Strong Excel and PowerPoint skills.
Strong business acumen and ability to communicate with stakeholders at multiple levels.

Nice To Haves

Experience with Adobe Creative Design Suite, JIRA, Tableau, Adobe Analytics, and AEM 6.4 or higher.

Responsibilities

Lead web promotional content projects from intake through launch, using rapid testing, measurement, and iteration to improve site experience and performance goals.
Build, maintain, and optimize the strategic promotions calendar, prioritizing campaign ideas, tracking past results, and identifying opportunities by audience, product, and site area.
Partner with content publishing, creative, product marketing, global digital partners, and international market teams to develop, publish, quality-check, and maintain promotional experiences across Princess.com and Manage Booking.
Execute and monitor A/B, multivariate, dynamic, and segment-based promotional tests; troubleshoot pre-launch and live-site issues; and communicate launch plans and results to stakeholders.
Analyze promotion and test performance using eCommerce, web analytics, and business data, identifying optimization opportunities and recommending actions to grow bookings, add-on sales, conversion, and revenue.
Author, review, update, and manage AEM promotional content, links, imagery, landing pages, and campaign experiences; implement successful tests in production and retire underperforming experiences.