eCommerce Promotions Specialist

Carnival Corporation•Fort Lauderdale, FL

1d•Hybrid

About The Position

The eCommerce Promotions Specialist is an individual contributor within Digital Commerce and Experience, supporting promotional delivery for Princess.com and the Manage Booking area. The role owns web promotions and the promotional calendar, including campaign setup, content accuracy, testing, optimization, and performance reporting. It works cross-functionally with content publishing, creative, product marketing, global digital partners, and international market teams to deliver accurate promotional experiences that improve the digital customer experience and grow cruise and pre-cruise add-on bookings, conversion, volume, and revenue. The specialist leads web promotional content projects from intake through launch, maintains and optimizes the promotions calendar, and executes and monitors promotional tests. The role analyzes eCommerce, web analytics, and business data; troubleshoots publishing and live-site issues; and recommends improvements. It also authors, reviews, updates, and manages AEM promotional content, links, imagery, landing pages, and campaign experiences, implementing successful tests in production and retiring underperforming experiences. This is an in-office position requiring work from a designated Princess office Monday through Thursday, with the option to work from home on Fridays. Work is primarily in a climate-controlled office with minimal safety or health hazards. No or very little travel is likely.

Requirements

Bachelor’s degree in Marketing, eCommerce, Web Design, Development, Merchandising, or a related field, or an equivalent combination of relevant education, experience, and training.
Legally authorized to work in the United States; employment visa sponsorship or transfer is not available.
Experience in an eCommerce environment with hands-on exposure to website optimization, web merchandising, digital marketing, promotional content, and digital testing.
Experience with website testing tools such as Adobe Target.
Experience with Adobe Creative Design Suite, JIRA, Tableau, and Adobe Analytics.
Working knowledge of HTML and CSS.
Strong Excel and PowerPoint skills.
Strong business acumen and ability to communicate with stakeholders at multiple levels.

Nice To Haves

Experience with AEM 6.4 or higher.

Responsibilities

Lead web promotional content projects from intake through launch, using rapid testing, measurement, and iteration to improve site experience and performance goals.
Build, maintain, and optimize the strategic promotions calendar, including prioritizing campaign ideas, tracking past results, and identifying opportunities by audience, product, and site area.
Partner with content publishing, creative, product marketing, global digital partners, and international market teams to develop, publish, quality-assure, and maintain promotional experiences across Princess.com and Manage Booking.
Execute and monitor A/B, multivariate, dynamic, and segment-based promotional tests; troubleshoot pre-launch and live-site issues; and communicate launch plans and results to stakeholders.
Analyze promotion and test performance using eCommerce, web analytics, and business data to identify optimization opportunities and recommend actions that grow bookings, add-on sales, conversion, and revenue.
Author, review, update, and manage AEM promotional content, links, imagery, landing pages, and campaign experiences.
Implement successful tests into production and retire underperforming promotional experiences.