eCommerce Marketing Specialist

Advance Plumbing & Heating Supply•Commerce Township, MI

About The Position

Advance Plumbing & Heating Supply Company is seeking a results-driven eCommerce Marketing Specialist to accelerate the growth of its ecommerce business. As part of the Marketing team, this hands-on role owns and executes digital marketing initiatives to increase qualified website traffic, acquire new customers, improve organic search visibility, strengthen customer retention, and drive online revenue. The specialist moves between strategy and execution, analyzes performance data, tests new ideas, and identifies opportunities to improve the customer journey and ecommerce performance. The role oversees affiliate marketing, paid search and social advertising, technical SEO, analytics, testing, and customer-review programs that strengthen the company’s online reputation. The specialist works with the Director of Marketing and Ecommerce Manager to establish channel KPIs and reporting, evaluate performance, and turn data into actionable recommendations. Success includes growing qualified traffic, improving conversion and revenue, acquiring customers profitably, establishing affiliate marketing as a measurable channel, strengthening search visibility, increasing repeat purchases, and improving marketing ROI.

Requirements

Excellent problem-solving skills and leadership qualities.
Ability to work in a fast-paced, customer-focused role with high attention to detail and speed.
3–5+ years of experience in ecommerce, performance marketing, digital marketing, or a related field.
Hands-on experience managing Google Ads, including paid search and CPC campaigns.
Demonstrated knowledge of SEO, including keyword research, on-page SEO, technical SEO, internal linking, and backlink development.
Experience using Google Analytics 4 to analyze website and campaign performance.
Understanding of ecommerce conversion funnels, customer acquisition economics, ROAS, CAC, conversion rate, and customer lifetime value.
Experience analyzing data and turning insights into specific marketing actions.
Strong project management skills and ability to manage multiple initiatives simultaneously.
Strong written communication skills and attention to detail.
A testing mindset and genuine curiosity about what drives customer behavior.
Ability to collaborate with ecommerce, marketing, web development, merchandising, and leadership teams.

Nice To Haves

Experience with affiliate marketing programs or networks is strongly preferred.
Familiarity with SEO platforms such as Semrush.

Responsibilities

Build and manage an affiliate marketing program in Awin, including its structure, commission strategy, policies, tracking, and performance goals.
Recruit and develop relationships with relevant publishers, content creators, influencers, industry partners, and other potential affiliates.
Develop promotional offers, creative assets, and messaging for affiliate partners.
Monitor affiliate performance, conversion rates, customer acquisition costs, commissions, and return on ad spend; identify opportunities for profitable channel growth while protecting brand integrity.
Manage the outside CPC agency and help optimize the paid shopping program.
Research and monitor agency-run CPC and paid search programs, identifying improvements to campaign structure, keywords, landing-page alignment, and brand positioning.
Develop paid social campaigns for customer acquisition, product promotions, remarketing, and brand awareness.
Monitor advertising budgets and performance, including CPC, CTR, conversion rate, customer acquisition cost, ROAS, and revenue.
Conduct ongoing A/B testing of audiences, creative, offers, messaging, and landing pages.
Identify opportunities to direct advertising investment toward the highest-performing products, audiences, and channels.
Help develop and execute an SEO strategy to increase organic traffic and ecommerce visibility.
Conduct keyword research and identify opportunities across product pages, category pages, educational content, and other website areas.
Manage on-page SEO elements, including page titles, meta descriptions, headings, internal linking, URL structure, image optimization, and content recommendations.
Develop backlink and digital authority-building strategies.
Monitor SEO performance using tools such as Google Analytics 4 and Semrush, and stay informed about changes in search behavior, algorithms, ecommerce SEO, and AI-driven search experiences.
Partner with the Director of Marketing and Ecommerce Manager to establish clear KPIs and reporting for each digital marketing channel.
Use GA4, Google Ads, ecommerce reporting, and platform analytics to evaluate performance.
Develop dashboards and recurring reports covering traffic, acquisition, conversion, revenue, ROAS, retention, and other ecommerce metrics.
Analyze the customer journey to identify opportunities to reduce friction and improve conversion.
Translate performance data into specific recommendations and actions.

Benefits

Educational and learning opportunities to develop skills or knowledge.
Opportunity to grow with a family-oriented business and contribute to Rebuilding Detroit.

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