eCommerce Marketing Specialist

ADVANCE PLUMBING SUPPLY OF WALLED LAKE INC•Commerce Charter Township, MI

2d•$55,000 - $75,000

About The Position

Advance Plumbing & Heating Supply Company is seeking a results-driven Ecommerce Marketing Specialist to accelerate the growth of its ecommerce business. As part of the Marketing team, this role will own and execute digital marketing initiatives to increase qualified website traffic, acquire new customers, improve organic search visibility, strengthen customer retention, and grow online revenue. The specialist will balance strategy and hands-on execution, analyze performance data, test new ideas, and identify ways to improve the customer journey and ecommerce performance. The role oversees affiliate marketing, paid search and social advertising, technical and organic SEO, analytics, testing, and programs that strengthen the company’s online reputation through customer reviews. The specialist will collaborate with the Director of Marketing, Ecommerce Manager, and other teams to set channel KPIs, report results, and turn data into actionable improvements. Advance Plumbing & Heating Supply Company is a fourth-generation, family-owned and operated business founded in 1920, with locations in Detroit and Walled Lake, Michigan. The company describes its culture as family-oriented and offers opportunities to learn through educational and learning opportunities.

Requirements

Excellent problem-solving skills and leadership qualities.
Ability to work in a fast-paced, customer-focused role with high attention to detail and speed.
Prior experience handling a multi-line phone system.
Basic computer experience, such as Microsoft Office, point-of-sale systems, and/or internal database software.

Nice To Haves

3–5+ years of experience in ecommerce, performance marketing, digital marketing, or a related field.
Hands-on experience managing Google Ads, including paid search and CPC campaigns.
Demonstrated knowledge of SEO, including keyword research, on-page SEO, technical SEO, internal linking, and backlink development.
Experience using Google Analytics 4 to analyze website and campaign performance.
Familiarity with SEO platforms such as Semrush.
Experience with affiliate marketing programs or networks; strongly preferred.
Understanding of ecommerce conversion funnels, customer acquisition economics, ROAS, CAC, conversion rate, and customer lifetime value.
Experience analyzing data and turning insights into specific marketing actions.
Strong project management skills and ability to manage multiple initiatives simultaneously.
Strong written communication skills and attention to detail.
A testing mindset and genuine curiosity about what drives customer behavior.
Ability to collaborate with ecommerce, marketing, web development, merchandising, and leadership teams.

Responsibilities

Build and manage an affiliate marketing program in Awin, including its structure, commission strategy, policies, tracking, and performance goals.
Recruit and develop relationships with relevant publishers, content creators, influencers, industry partners, and other potential affiliates.
Create promotional offers, creative assets, and messaging for affiliate partners.
Monitor affiliate performance, conversion rates, customer acquisition costs, commissions, and return on ad spend; identify growth opportunities while protecting profitability and brand integrity.
Manage and work with an outside CPC agency to optimize the paid shopping program.
Research and monitor paid search programs, identifying opportunities in campaign structure, keywords, landing-page alignment, and brand positioning.
Develop paid social campaigns for customer acquisition, product promotions, remarketing, and brand awareness.
Monitor advertising budgets and metrics including CPC, CTR, conversion rate, customer acquisition cost, ROAS, and revenue.
Conduct ongoing A/B testing of audiences, creative, offers, messaging, and landing pages.
Identify opportunities to direct advertising investment toward the highest-performing products, audiences, and channels.
Help develop and execute an SEO strategy to increase organic traffic and ecommerce visibility.
Conduct keyword research and identify opportunities across product pages, category pages, educational content, and other website areas.
Manage on-page SEO elements, including titles, meta descriptions, headings, internal links, URL structure, image optimization, and content recommendations.
Develop backlink and digital authority-building strategies.
Monitor performance using tools such as Google Analytics 4 and Semrush and stay informed about search behavior, algorithms, ecommerce SEO, and AI-driven search experiences.
Partner with the Director of Marketing and Ecommerce Manager to establish KPIs and reporting for digital marketing channels.
Use GA4, Google Ads, ecommerce reporting, and platform analytics to evaluate performance.
Develop dashboards and recurring reports covering traffic, acquisition, conversion, revenue, ROAS, retention, and other ecommerce metrics.
Analyze the customer journey to identify opportunities to reduce friction and improve conversion.
Translate performance data into specific recommendations and actions.
Support success outcomes including increased qualified traffic, improved conversion and online revenue, profitable customer acquisition, stronger affiliate and organic search performance, increased repeat purchases and retention, and improved marketing ROI.