Digital Marketing & Ecommerce Specialist

Barron's•Glendale, AZ

About The Position

The Digital Marketing & Ecommerce Specialist executes digital marketing strategies to increase qualified leads, customer engagement, and sales opportunities. The role optimizes website content, product listings, and landing pages using SEO practices, and supports the development and growth of ecommerce and digital sales channels. It also applies AI-powered tools and automation to improve marketing productivity, content development, customer targeting, and campaign performance. The specialist develops email campaigns, digital advertising, customer outreach initiatives, and technical product content; supports independent sales representatives and distributor partners with digital marketing tools and lead-generation campaigns; and identifies opportunities for direct customer engagement. The position tracks web traffic, leads, conversions, and campaign performance, and collaborates with Sales, Product Development, and leadership on marketing initiatives aligned with business growth priorities. The opportunity offers the chance to influence how an established company adopts modern marketing technologies and builds new growth channels.

Requirements

At least 3 years of hands-on digital marketing, ecommerce, or B2B demand-generation experience.
Strong working knowledge of technical SEO, keyword strategy, search analytics, and conversion optimization.
Experience with ecommerce platforms, CRM systems, marketing automation, and digital analytics.
Active experience using AI tools to improve marketing workflows and outcomes.
Understanding of B2B distribution, manufacturer representative networks, or multi-channel sales environments.
Ability to write compelling customer-focused content and communicate technical products effectively.
Comfort conducting customer outreach and working directly with sales teams.
A results-oriented mindset and ability to connect marketing activities to measurable business outcomes.

Nice To Haves

Experience in commercial lighting, electrical distribution, building products, industrial manufacturing, or related B2B markets.

Responsibilities

Execute digital marketing strategies focused on increasing qualified leads, customer engagement, and sales opportunities.
Optimize website content, product listings, and landing pages using SEO practices to improve search visibility and conversions.
Support the development and growth of ecommerce and digital sales channels.
Use AI-powered tools and automation to improve marketing productivity, content development, customer targeting, and campaign performance.
Develop targeted email campaigns, digital advertising, and customer outreach initiatives that drive measurable results.
Create technical product content that connects product features to customer needs and purchasing decisions.
Support independent sales representatives and distributor partners with digital marketing tools, product resources, and lead-generation campaigns.
Identify opportunities for direct customer engagement through digital outreach, targeted campaigns, and market research.
Track website traffic, lead generation, conversion rates, and campaign performance to identify improvement opportunities.
Collaborate with Sales, Product Development, and leadership to execute marketing initiatives aligned with business growth priorities.