Digital Marketing Manager - Ecommerce Retail
About The Position
FixMyToys, the ecommerce division of Ball Equipment, is hiring a Digital Marketing Manager to lead advertising and customer marketing within approved budgets. The role directs channel strategy, campaigns, and optimization using sales, margin, and performance data to drive profitable growth. This is a hands-on management position based in Romeo, Michigan. The manager leads the PPC Specialist, Social Media Specialist, and Email & CRM Marketing Specialist. PPC owns paid advertising, including paid social; Social Media owns organic activity; and Email & CRM owns targeted campaigns, automation, and retention. The role coordinates with 81ohh IT and Development on technical fixes, aligns promotions with Catalog, Pricing, and Purchasing, and briefs Creative Content on audience, messaging, offers, assets, and deadlines. Success means advertising spend is measurable and focused on profitable growth, campaigns align with products and creative resources, and testing and specialist expertise improve performance.
Requirements
- Experience managing multichannel digital advertising and budgets.
- Knowledge of analytics, conversion tracking, and measurement.
- Ability to interpret ROAS, ACOS, acquisition costs, and margin results.
- Experience managing specialists and optimizing campaigns directly.
Nice To Haves
- Experience with Google Ads, Amazon Ads, eBay advertising, and paid social.
- Experience with email marketing, segmentation, lifecycle campaigns, and automation.
- Experience with ecommerce catalogs, product feeds, and merchandising.
Responsibilities
- Plan and manage advertising across Google, Amazon, eBay, paid social, website promotions, and other approved marketing channels; set priorities and participate in execution.
- Allocate budgets and optimize campaigns using ROAS, ACOS, acquisition cost, revenue, and profitability rather than traffic alone.
- Oversee analytics, conversion tracking, attribution, reporting, and testing.
- Coordinate technical fixes with 81ohh IT and Development.
- Align promotions with Catalog, Pricing, and Purchasing.
- Brief Creative Content on audience, messaging, offers, assets, and deadlines.
- Lead the PPC, Social Media, and Email & CRM specialists.
Benefits
- Paid holidays and PTO/sick days.
- 100% employer-paid health insurance, HSA, dental, life, and disability benefits, plus voluntary vision, life, and long-term disability benefits.
- 401(k) with employer match: 100% on the first 3% of wages contributed and 50% on the next 2%.
- Employee discounts on parts, units, and services.
- Supportive and collaborative team environment.
- Ongoing training and development in a growing industry.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
