Ecommerce Manager

The Avon Company•Los Angeles, CA

6d•Onsite

About The Position

We are seeking a skilled and experienced Manager, Ecommerce to lead the day-to-day oversight and strategic growth of The Crème Shop’s D2C website. This role will ensure that all aspects of the ecommerce experience; including site performance, promotions, product launches, marketing initiatives, and platform roadmap; are strategically aligned to drive profitability, customer acquisition, retention, and overall customer health. This is a sales-growth-focused role, with a bonus structure designed to incentivize achieving and exceeding monthly sales targets.

Requirements

Minimum 10+ years’ work experience in ecommerce and site merchandising, preferably in the beauty industry, showing successful progression with operations and P&L responsibilities
Experience with the leading Ecommerce platforms including Shopify
Exceptional ability to bring brands to life digitally through storytelling
Proven ability to drive profitability through promotional and merchandising strategies
Advanced analytical skills with a focus on web metrics. Strong presentation skills with a focus on persuasive storytelling.
Passionate about recruiting, mentoring and developing top talent through leading by example.
Ability to prioritize multiple projects, and communicate progress to executive leadership under stringent deadlines
Strong sense of accountability with the ability to function independently in a dynamic, fast-paced and ambiguous environment.

Nice To Haves

Experience building or scaling E-Commerce in a high-growth beauty brand.
Background in K-beauty, skincare, or cosmetics

Responsibilities

Manage brand.com
Build yearly and monthly strategic plan for site to support brand priorities, financial targets, and customer growth
Receive cross-functional guidance with cross functional partners (brand, marketing, demand planning, etc.) in building strategies
Devise processes with internal and external stakeholders to achieve strategic and financial targets
Execution of the strategic plan and analysis of the ongoing success metrics of strategies
Deliver sales analysis on ongoing basis to help drive pivots, action plans and flag risks & opportunities
Build yearly P&L with finance and leadership.
Build monthly and yearly Net Sales targets by analyzing marketing channel growth, customer analysis, and inventory channel planning forecasts. Align with all partners.
Manage all financial revisions and updates for Budget, including Net Sales and Expenses and formally present to leadership.
Conduct monthly P&L review reviewing both net sales and expense line items assuring that brand.com is on budget.
Provide updates to leadership on financial performance and plans to mitigate risks and seize opportunities
Forecast annual, monthly, and daily sales to achieve net sales targets. Work with channel planning to develop aligned forecasts
Forecast and develop monthly & event/campaign sales targets
Create forecasting tools that incorporate various data sources and satisfy the reporting needs of multiple stakeholders
Forecast product launch performance, independently & in partnership with merch planning
Analyze promotional campaign metrics, products, business and site performance and share out monthly
Provide weekly, monthly and yearly reporting dashboards of product, promotion and other online activity
Provide event/campaign reporting dashboards to include product, promotion & site performance
Provide analysis for specific requests/needs
Provide and align on product forecasts for new products, online exclusive products, GwPs etc.
Create tools and processes to manage inventory, especially GwP levels, at the .com warehouse
Monitor sell-out on limited edition and exclusives assuring strong sell through protecting inventory levels
Build annual daily and yearly site plan calendar in order to meet online sales and profitability targets that align with budget/revisions,
Manage the daily and yearly site plan calendar and make adjustments based upon YTM and YTD trends with contingency plans to meet financial goals
Align all calendars with CRM, performance marketing, brand, marketing, and creative
Build and define, with support from the team, an aggressive product launch strategy for key product launches and present to leadership
Build out promotional strategies by including online exclusive, GwPs, bundles, step-up, CRM promo strategies, and performance marketing promotions and present to leadership
Execute promotional plan (content brief, asset creation with creative and marketing teams, site upload, promotions set up, & testing) and testing of all promotions, offers on all devices
Adapt plan and develop back-up special offers when sales are below expectations
Emphasize developing strong brand storytelling/content
Deliver competition benchmarks from beauty industry but also other industries (digital & ecommerce)
Partner with cross channel & retailer counter parts on strategic channel differentiation
Collaborate closely with marketing team on strategies and activations to drive DTC sales & consumer acquisition
Provide guidance and recommendations for digital marketing channels and cross functions (media, CRM, affiliates, etc.)
Devise processes that continually share promotional calendar, product launches and key KPIs with cross functional teams and monitor key analytics.
Support Marketing analysis with business context to drive higher ROAS
Continuous A/B testing on site and CRM channels
Develop and manage the content roadmap including site assets, landing pages, special sections to amplify promotions, product launches, and other initiatives building brand storytelling and CRM database
Proactively manage all site content & experiences; to include PDP content creation and build out of site content spots, landing pages and product page supports
Test execution of all content changes on all devices
Manage the categorization, associated products, product sort, product search for all products to be optimized based upon site analytics
Initiate strategies to help support site experience and conversion (Homepage, Navigation, Product Page, etc)
Drive customer reviews of products via the review platform
Strategize and build out platform roadmap with product team building business case including ROI analysis (Business Lead)
Manage all 3rd Party Site experience platforms
Analyze customer feedback and any other customer feedback tools
Support and review warehouse, returns and customer service statistics assuring customers are having a strong experience
Find ways to improve the online customer experience on site and through customer service touchpoints