E-Commerce UX & Site Operations Associate Manager

Lindt & Sprüngli•Stratham, NH
•Hybrid

About The Position

The E-Commerce UX & Site Operations Associate Manager optimizes the online customer experience and supports the operational execution of Lindt’s U.S. Direct-to-Consumer eCommerce business. The role contributes to website performance, user experience, and digital merchandising by managing site content, coordinating product launches and promotions, and driving continuous improvements across the eCommerce platform. Working cross-functionally, the Associate Manager uses data-driven insights, user behavior analysis, testing, and site optimization to improve the customer journey and support business growth through effective site operations, conversion optimization, and digital acquisition and retention initiatives. The position works onsite three days per week in the Stratham or Boston office and may require up to 25% domestic travel.

Requirements

  • 3–5 years of experience in ecommerce, digital marketing, website operations, or a related field.
  • Experience managing website content, product launches, and ecommerce site operations.
  • Proficiency with HTML and CSS.
  • Working knowledge of SEO, SEM, and digital marketing best practices.
  • Experience with ecommerce analytics tools such as Google Analytics, Magento BI, ContentSquare, or similar platforms.
  • Experience with Google Tag Manager and website tagging.
  • Experience conducting end-to-end testing and user acceptance testing (UAT), and validating website enhancements across multiple environments.
  • Experience analyzing customer behavior and identifying opportunities to improve site performance and user experience.
  • Strong organizational skills and attention to detail.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Strong analytical and problem-solving skills, including the ability to translate data into actionable recommendations.
  • Experience collaborating with cross-functional teams, including developers, marketers, designers, and business stakeholders.
  • Strong project management and self-management skills.
  • Proficiency with Microsoft Office, particularly Excel.
  • Excellent written and verbal communication skills.
  • Positive, collaborative mindset focused on continuous improvement.
  • Applicants must be currently authorized to work in the United States on a full-time basis; the company will not sponsor work visas.
  • Successful completion of a background screening is required; drug screening may also be required.

Nice To Haves

  • Retail or direct-to-consumer (DTC) experience.
  • Bachelor’s degree in business administration or information technology.

Responsibilities

  • Manage and optimize Lindtusa.com content, including product, category, promotional, and homepage experiences, in partnership with digital marketing colleagues.
  • Ensure website content accuracy, brand consistency, and effective digital merchandising that support engagement and conversion.
  • Evaluate and map customer journeys to identify friction points and opportunities to improve navigation, product discovery, conversion, and user experience.
  • Coordinate with ecommerce, design, development, marketing, and analytics teams to prioritize, test, implement, and measure improvements across desktop and mobile experiences.
  • Lead product creation, merchandising, and launch execution across D2C and B2B ecommerce channels.
  • Coordinate with product, marketing, design, and content teams to gather assets and maintain product information for timely, accurate launches.
  • Monitor and analyze ecommerce performance, customer behavior, merchandising effectiveness, campaign results, and site engagement metrics; recommend actions to improve conversion, revenue, and customer experience.
  • Partner with the Senior Ecommerce Manager and external agencies, as applicable, on on-site content and merchandising strategies supporting organic traffic, search visibility, and revenue objectives.
  • Develop an understanding of ecommerce customers, purchasing behaviors, seasonal trends, and competitive dynamics, and translate insights into recommendations.
  • Identify and implement improvements to ecommerce processes, tools, workflows, and site functionality with cross-functional stakeholders.
  • Collaborate with inventory and fulfillment teams on product availability, inventory planning, and fulfillment readiness for launches, seasonal programs, and promotions.
  • Support ecommerce and D2C teams in executing and optimizing traffic-driving initiatives, promotional campaigns, and retention programs.

Benefits

  • A bonus and/or long-term incentive may be included as part of the compensation package.
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