E-commerce Manager
About The Position
The E-commerce Manager will lead and expand a high-growth beauty brand’s digital presence across Amazon and TikTok Shop. The role oversees marketplace strategy and daily operations, performance advertising, product merchandising, and creator collaborations to grow revenue and profitability. It calls for knowledge of beauty consumer behavior, marketplace optimization—including SEO, PPC, and TikTok Shop affiliate programs—and the ability to convert social engagement into sustainable sales growth. On Amazon, the manager oversees Seller Central operations, product detail page optimization, advertising, demand forecasting, FBA replenishment, inventory health, and marketplace performance and compliance. On TikTok Shop, the manager leads marketplace operations, promotional planning, affiliate-network development, creator collaborations, live shopping, and performance advertising. Across channels, the manager reports on KPIs, analyzes categories and competitors, coordinates inventory and sales-event planning with Supply Chain and Product teams, and identifies opportunities to improve efficiency, sales, and profitability.
Requirements
- Bachelor of Arts (B.A.) in Business Administration/Management.
- 2–4 years of relevant experience or industry exposure in a related field.
- Skills in Amazon Seller Central, data analysis, e-commerce development, e-commerce strategy, inventory management, online sales management, online store management, and SEO.
- English and Korean language skills.
Responsibilities
- Manage daily Amazon Seller Central operations across the U.S. marketplace and potential international expansion, with revenue, unit sales, and profitability targets.
- Optimize Amazon product detail pages using keyword strategies, titles, bullet points, descriptions, A+ Content, Brand Story, and Storefront updates.
- Plan, execute, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, focusing on ACoS, TACoS, and ROAS.
- Oversee demand forecasting, FBA replenishment, inventory health, and IPI scores to prevent stockouts and minimize long-term storage fees.
- Monitor marketplace performance, Buy Box ownership, listing suppression issues, customer reviews, and brand registry compliance.
- Lead TikTok Shop operations, including product catalog management, campaign execution, promotional planning, and marketplace optimization.
- Recruit and negotiate with beauty creators and micro-influencers, maintain an active affiliate network, and provide product samples.
- Collaborate with creative and social media teams to identify trending content formats, develop short-form videos, and coordinate live shopping events.
- Plan and manage TikTok Shop Video Shopping Ads and LIVE Shopping Ads.
- Monitor, analyze, and report weekly and monthly Amazon and TikTok Shop KPIs, including GMV, CAC, ROAS, conversion rates, customer acquisition, and return rates.
- Conduct category and competitor analysis to optimize product assortment, multipacks and bundles, promotional pricing, and merchandising.
- Work with Supply Chain and Product teams to align inventory planning, replenishment schedules, and availability with sales events and marketing campaigns.
- Support Amazon Prime Day, holiday sales, and TikTok Shop Super Brand Days.
- Identify opportunities to improve operational efficiency, sales performance, and sustainable profitability across both marketplaces.
Benefits
- Premium medical insurance coverage.
- 401(k) savings plan.
- Paid time off based on seniority.
- Paid holidays.
- Annual bonus plan.
- Onsite employee fitness center with indoor racquetball court and yoga room.
- Summer Fridays.
- Complimentary gourmet breakfast, lunch, and dinner.
- Relocation support for new hires.
- Work anniversary recognitions.
- Congratulatory and condolence gifts.
- Employee referral bonus program.
- License and certification reimbursements.
- Corporate employee discounts.
- Company-paid visa sponsorship, including new H-1B, H-1B transfer, O-1, and Green Card sponsorship.
- Commuter support, including shuttle bus and EZPass support.
- Vehicle perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
