E-commerce Business Development Sr. Manager

Sanofi • Morristown, NJ

4d • $133,500 - $192,833 • Onsite

About The Position

The E-commerce Business Development Sr. Manager leads the company’s digital and ecommerce business development planning and execution, with responsibility for ecommerce revenue, profit, and household penetration objectives across Amazon, TikTok Shop, and emerging digital commerce platforms. The role owns channel strategy, customer P&L management, annual business planning, and the identification of new routes to market that expand Gold Bond’s digital footprint and household penetration.

The position leads Amazon 1P Vendor Central strategy and management, including joint business planning, forecasting, inventory health, operational performance, promotional planning, assortment growth, and profitability. It also develops TikTok Shop growth strategies, including creator-led commerce, affiliate programs, influencer partnerships, advertising, and fulfillment. The role evaluates and launches emerging ecommerce opportunities, builds business cases, leads pilots, and develops relationships with platform partners.

Working closely with Performance Marketing, Brand Marketing, product, finance, supply chain, analytics, agencies, retailers, and platform partners, the role guides digital brand presence and digital-first product launches. It uses ecommerce as a testing and validation ground, monitors performance and customer P&Ls, and recommends broader go-to-market plans based on results. The position is an enterprise leader for ecommerce business development, influencing cross-functional teams and external partners without direct reports.

Requirements

• Bachelor’s degree required.
• At least 7 years of ecommerce, marketplace, or omnichannel business development experience.
• Deep expertise managing Amazon Vendor Central (1P) businesses.
• Experience leading customer negotiations, annual business planning, and commercial agreement discussions with major ecommerce retailers and marketplace platforms.
• Ability to influence cross-functional stakeholders across marketing, supply chain, finance, and sales.
• Experience launching and scaling social commerce initiatives, including TikTok Shop.
• Demonstrated success managing multimillion-dollar customer P&Ls.
• Strong analytical skills and knowledge of ecommerce tools, such as ARA, DSP, Amazon Ads, and Google Analytics.
• Ability to collaborate across teams and lead external agency relationships.

Nice To Haves

• Experience within CPG, health and beauty, personal care, or wellness categories.
• Experience with Amazon Retail Analytics Premium (ARA), Vendor Central, DSP, AMC, and retail media platforms.
• Knowledge of marketplace fulfillment, inventory planning, and demand forecasting.

Responsibilities

• Lead Amazon 1P Vendor Central strategy, including the annual Joint Business Planning process with Amazon.
• Manage Amazon forecast accuracy, inventory health, chargebacks, operational performance, and promotional planning.
• Develop plans to expand category share, assortment penetration, and profitability.
• Partner with Amazon retail support, media, and supply chain teams to identify and unlock growth opportunities.
• Use Amazon to test new products and validate consumer acceptance before potential brick-and-mortar distribution.
• Collaborate with Performance Marketing to improve platform performance through catalog management, content enhancements, and digital advertising.
• Set and execute the TikTok Shop ecommerce growth strategy, including creator-led commerce, affiliate programs, influencer partnerships, and livestream commerce.
• Partner with agency teams to optimize TikTok Shop Ads, affiliate activation, and conversion performance.
• Manage TikTok Shop GMV, conversion, traffic, and profitability targets.
• Partner with the third-party fulfillment solution to scale ecommerce efficiently and improve service levels across channels.
• Define platform-specific tactics to grow sales, improve customer experience, and strengthen digital shelf presence.
• Identify, evaluate, and launch emerging ecommerce opportunities, including social commerce, marketplace partnerships, health and wellness marketplaces, and B2B digital channels.
• Build business cases and financial models to assess market attractiveness, investment requirements, and profitability potential.
• Lead pilot programs and test-and-learn initiatives to validate new channels before larger-scale investment.
• Develop strategic relationships with platform partners to secure growth opportunities, beta programs, and merchandising support.
• Collaborate with Performance Marketing and Brand Marketing to maintain brand alignment across digital touchpoints.
• Define the company’s presence on ecommerce platforms, balancing performance, storytelling, and brand consistency for consumer and professional audiences.
• Partner with marketing on digital-first product launches and test-and-learn strategies; monitor results and recommend broader go-to-market plans.
• Use ecommerce insights to inform product positioning, packaging, and feature messaging.
• Manage customer P&Ls and monitor performance indicators such as revenue, ROAS, CAC, and conversion rates to support profitable growth.
• Collaborate with finance, supply chain, and analytics teams to align forecasts, performance, and resource allocation.
• Influence cross-functional teams, agencies, retailers, and platform partners to deliver ecommerce growth objectives without direct reports.
• Identify and support cross-functional deployment of tools and technologies for ecommerce operations, marketing performance, and channel growth.
• Meet performance targets and follow through on strategic initiatives while practicing ethical leadership and brand stewardship.

Benefits

• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Employees may be eligible to participate in company employee benefit programs.
• Rewards package recognizing employee contributions and impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior