Hotel Dual Director of Sales

Hilton Garden Inn Ann Arbor•Ann Arbor, MI

20h

About The Position

The Dual Director of Sales leads sales efforts for the Hilton Garden Inn and TownePlace Suites Ann Arbor. This advanced-level role develops and fosters hotel business through direct sales, marketing, telemarketing, direct mail, and hotel tours. The position solicits new business and maintains existing transient, group, and meeting-room business, while overseeing sales and marketing, advertising, public relations, and administrative reporting. The role develops marketing plans and sales strategies using historical and competitive data, works with the General Manager on the annual sales and marketing budget, monitors financial objectives and market trends, and collaborates with the corporate revenue manager and property leadership to maximize revenue. It also builds relationships with accounts and community organizations, supports promotional initiatives, monitors inventory and rate programs, and provides high-quality service to guests and customers.

Requirements

At least 3 years of experience in hotel sales roles.
Experience in the hotel industry.
Ability to work in a fast-paced environment.
Ability to interact positively with multiple personality types.

Responsibilities

Provide the highest quality of customer service and set an example for hotel staff.
Develop marketing plans using historical and competitive data and determine action plans to meet goals.
Work with the General Manager to prepare the annual sales and marketing budget and update action plans and financial objectives quarterly.
Develop new business by obtaining accounts from competitors, growing existing accounts, and contacting new customers through appointments, telephone, and personal calls.
Maintain relationships with major accounts, tourism and business associations, and community leaders to encourage positive rapport and repeat business.
Prepare and interpret month-end reports, and monitor and analyze trends.
Suggest and provide advertising or promotional support, including holiday packages and corporate clubs.
Work with the corporate revenue manager and property leadership to communicate selling strategies and maximize revenue.
Ensure property follow-up and implementation of operational procedure guidelines; revise sales and marketing guidelines, procedures, and promotions when appropriate.
Qualify and greet in-house guests at each hotel on a scheduled basis.
Complete weekly reports and submit required reports to the General Manager.
Complete at least 10–12 outside sales calls and 4–5 hotel tours per week, and at least 30 prospecting calls per week.
Attend, participate in, and lead weekly sales meetings.
Inform the General Manager about potential client opportunities or concerns and progress on special projects.
Monitor room inventory and rate programs and maintain knowledge of occupancy, average rate, and REVPAR goals.
Comply with company policies and procedures.
Interact positively with people with different personality types.