Dual Director of Sales

Tharaldson Hospitality•Newark, CA

17h•$90,000 - $100,000

About The Position

The Director of Sales for the SpringHill Suites and Staybridge Suites Newark-Fremont develops and executes strategic sales initiatives to drive hotel revenue and market share. The role cultivates new business, maintains client relationships, analyzes market trends, and partners with hotel leadership to meet revenue goals. The position works with the General Manager, Revenue Management, and hotel Operations, and may provide sales support and training to hotel team members. The employer describes a professional, collaborative, and team-oriented work environment with opportunities for career development and advancement. The listed wage is $90,000–$100,000, based on experience (BOE), with bonus potential. The position also offers a bonus program, daily pay option, medical, dental, and vision benefits, a 401(k) with profit sharing, paid vacation, and employee hotel discounts.

Requirements

At least 2 years of hotel sales experience is preferred.
Knowledge of hotel sales processes, revenue management principles, and market segmentation.
Experience using brand sales systems, CRM platforms, and Microsoft Office.
Ability to prospect, develop new business, and maintain long-term client relationships.
Strong networking, negotiation, presentation, and communication skills.
Self-motivation, organization, and time-management abilities.
Valid driver's license and reliable transportation.
Ability to travel locally for client meetings, networking events, and sales calls.

Nice To Haves

Previous Director of Sales experience is preferred, but not required for highly qualified candidates.
Experience with Marriott, Hilton, Hyatt, IHG, Wyndham, or other major hotel brands is preferred.
Associate's degree in Hospitality, Business, Marketing, or a related field is preferred; an equivalent combination of education and experience is also acceptable.

Responsibilities

Develop and execute the hotel's annual sales and marketing plan in partnership with the General Manager.
Prepare, manage, and monitor the sales budget and revenue goals.
Prospect for new business through networking, cold calling, outside sales, and community involvement.
Build and maintain relationships with corporate accounts, group clients, and local businesses.
Conduct regular sales appointments, property tours, and client presentations.
Analyze market trends, competitor activity, STAR reports, and revenue data to identify growth opportunities.
Collaborate with Revenue Management to maximize occupancy and ADR.
Use brand-specific sales systems and CRM tools to track leads, sales activity, and production.
Represent the hotel at networking events, trade shows, and community organizations.
Provide sales support and training to hotel team members as appropriate.
Work with Operations to support exceptional guest experiences and client satisfaction.
Perform other duties as assigned.