DTC Regional Sales Manager

American Standard•Atlanta, GA

About The Position

American Standard Home Services, a division of American Standard, provides turnkey home improvement solutions with direct-from-manufacturer purchasing and installation. The Regional Sales Manager leads American Standard’s Direct Response sales efforts across the Southeast, supporting development of selling processes and recruiting, hiring, training, and managing independent sales representatives. The role oversees sales operations and teams across multiple markets to achieve sales targets, deliver high customer satisfaction, and maximize advertising return on investment. Candidates in the Southeast are preferred; Atlanta or surrounding states are preferred.

Requirements

At least 3 years of sales leadership and team management experience in direct response, direct-to-consumer, or a closely related field.
Extensive experience managing customer relationships and field sales teams on a daily basis.
Proficiency with Google Suite and Microsoft Office.
Strong written and verbal communication skills.
Ability to relate to customers, sales representatives, and management at various levels.
High degree of professionalism.
Ability to multitask.
Willingness to travel up to 25%.

Nice To Haves

Bachelor’s degree preferred.
Residence in the Southeast region preferred; Atlanta or surrounding states preferred.

Responsibilities

Provide leadership, strategic direction, and ongoing support to independent sales representatives, and manage the sales process closely.
Help continuously develop, refine, and optimize the core sales process.
Recruit, hire, and train sales teams across assigned markets.
Lead sales representatives to exceed revenue targets while maintaining professionalism and customer satisfaction.
Oversee, review, and approve sales contracts for compliance and profitability.
Partner with Marketing to optimize lead generation and maximize return on advertising spend.
Track key performance measures, including sales, leads, and customer satisfaction.
Provide weekly reporting with sales insights, market feedback, and strategic recommendations to business leadership.
Provide local market feedback and collaborate with Install Partners to uphold service-level agreements and quality standards.
Work with executive leadership to refine and execute long-term growth strategies for the Direct Response channel.
Develop and deliver ongoing training to improve product knowledge, reinforce brand value, and increase sales close rates.