Division Marketing Manager

Sekisui House U.S.•Boise, ID

18d

About The Position

The Division Marketing Manager leads the planning and execution of marketing initiatives to drive brand visibility, customer engagement, and sales performance within a homebuilding division. The role independently develops and implements marketing strategies aligned with division goals and corporate brand and messaging standards. It collaborates with Sales, Design, Construction, Communications, and Corporate Marketing teams to strengthen market presence and support business results. The position also guides and mentors marketing team members.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 5 years of relevant marketing or field marketing experience.
Strong strategic thinking and ability to develop actionable marketing plans.
Advanced knowledge of marketing principles, tools, and best practices.
Ability to influence stakeholders across functions and levels.
Excellent communication, presentation, and collaboration skills.
Strong analytical skills, including the ability to interpret data and make informed recommendations.
Project and budget management skills, including the ability to prioritize multiple initiatives.
Ability to mentor and develop team members.
Problem-solving skills involving multiple issues, teams, or specialties.
Creativity in designing marketing programs that drive engagement and results.
Proficiency with marketing technology, digital tools, and analytics platforms.

Nice To Haves

Experience in homebuilding, real estate, or residential development.
Experience leading marketing initiatives for multi-location operations or divisions.
Experience managing or mentoring marketing team members.

Responsibilities

Develop and execute division-level marketing strategies and campaigns that drive lead generation, brand awareness, and customer engagement.
Collaborate with Sales, Design, Construction, and Corporate Marketing teams to ensure consistent messaging and alignment with corporate brand standards.
Analyze market trends, competitive activity, and customer insights to inform marketing strategies and initiatives.
Oversee the planning and execution of events, community outreach programs, and promotional activities within the division.
Monitor and report on marketing initiative effectiveness, providing insights and recommendations for optimization.
Provide guidance, coaching, and mentorship to marketing team members and support staff.
Manage marketing budgets, timelines, and resources to ensure efficient execution of initiatives.
Influence stakeholders across functions to adopt new marketing practices, approaches, and tools.
Address complex marketing challenges through analysis, cross-team coordination, and strategic problem-solving.

Benefits

Competitive compensation structure that rewards performance and results.
Medical, dental, and vision insurance options.
Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
401(k) retirement savings plan.
Vacation, sick leave, paid holidays, and other leave types, including bereavement, jury duty, FMLA, and military leave.
Company-provided life insurance and accidental death and dismemberment (AD&D) insurance.
Short- and long-term disability coverage.
Employee assistance program (EAP).
Exclusive home purchase and financing discounts.
Discounted group pet insurance rates.