District Manager- Upstate NY

Celsius•Buffalo, NY
•Onsite

About The Position

The District Manager is a senior-level Territory Sales Manager who assists with mid-level management of an assigned territory and supervises and guides Territory Sales Managers (TSMs). The role works closely with the Regional Manager and helps manage distributors by attending large- and small-format meetings and reviewing distributor- or regional-coordinator-generated reports. This is a field-based, driving position in Upstate New York that requires regular travel to accounts and a valid U.S. driver’s license, as well as passing an MVR screening. The District Manager visits accounts in the trade five days per week, rides along with a TSM or distributor representative one day per week, and visits at least 40 accounts weekly while meeting quarterly KPIs. The role also supports sales execution, distributor and TSM relationships, market analysis, audits, hiring and training, product forecasting, and regional communications. The position is full-time and may be eligible for bonuses and Restricted Stock Units, subject to company plans.

Requirements

  • Valid U.S. driver’s license and ability to pass an MVR screening.
  • Proficiency with sales apps and CRM applications.
  • Strong communication and interpersonal skills.
  • Ability to manage time effectively and prioritize tasks.
  • Willingness to travel and regularly work in the field.
  • Experience conducting audits and analyzing market data.
  • Familiarity with sales forecasting and inventory management.
  • Previous sales experience, preferably in the beverage industry.
  • Ability to build and maintain strong relationships with distributors and sales teams.

Responsibilities

  • Check in and out daily on the sales app, log and track every visited account, and track sales activity in the Field Sales CRM application.
  • Physically visit accounts in the trade five days each week and ride along with a TSM or distributor representative one day each week.
  • Conduct random audits, including chain audits, and report findings to sales coordinators or the Regional Manager.
  • Visit a minimum of 40 accounts weekly and meet quarterly KPIs.
  • Place point-of-sale materials, reset vaults, sell cases and cold equipment, secure displays, and send SOS compliance messages daily.
  • Attend sales and distributor meetings.
  • Maintain regular communication with TSMs, UGMs, and the Regional Manager.
  • Keep distributor contact lists, route lists, call-day reports, and account reports updated.
  • Schedule and attend local launch meetings and present blitz launches and other materials.
  • Meet with TSMs daily or weekly and with the USM at least twice a month.
  • Communicate market analysis to distributors and maintain relationships between distributors and TSMs.
  • Train new-hire representatives and conduct secondary or follow-up interviews.
  • Support the regional team with weekly newsletters to distributor branches.
  • Forecast product for innovation launches and maintain point-of-sale allotments.
  • Occasionally assist the sales operations team and Regional Manager with weekly performance calls.
  • Assist the Regional Manager with distributor management, including attending meetings and reviewing distributor or regional coordinator reports.

Benefits

  • Comprehensive medical, dental, and vision benefits
  • Long- and short-term disability
  • Life insurance
  • 10 vacation days per year, subject to accrual policy
  • 11 company-paid holidays
  • 401(k) with company match
  • Identity theft and legal services
  • May be eligible for bonuses and Restricted Stock Units, subject to company plans
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