Area Manager - Upstate NY

C. Mondavi & Family•City of Syracuse, NY

2d•$75,000 - $90,000

About The Position

The Area Sales Manager drives brand visibility, consumer trial, and rate of sale for C. Mondavi & Family wines through in-market activation. The role serves as a frontline brand ambassador, ensuring CMF brands are visible and compelling in on- and off-premise accounts. In partnership with distributor teams and key account decision-makers, the Area Sales Manager turns distribution into sales through activations, education, merchandising, and marketing execution. The role requires a motivated, results-oriented professional who can work in a fast-paced environment and build brands at the consumer level. Success is measured by increased rate of sale and brand visibility, effective execution of events and marketing programs, strong distributor and account relationships, trade partner education, and consistent brand-standard execution across the territory. Evening and weekend work may be needed to support activations and events.

Requirements

Bachelor’s degree.
3 to 5 years of field sales experience in beverage alcohol or consumer packaged goods (CPG).
Strong understanding of the alcohol beverage marketplace, including on- and off-premise channels.
Proven success driving rate of sale through activation, merchandising, and education.
Excellent interpersonal, communication, and presentation skills.
Highly self-directed and results-oriented, with the ability to operate independently.
Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
Valid driver’s license and ability to travel regularly within the assigned territory.
Flexibility to work non-traditional hours, including evenings and weekends.
Must reside in or near the assigned territory.

Nice To Haves

Familiarity with Karma and Idig; proficiency preferred.

Responsibilities

Build and maintain relationships with distributor partners and on- and off-premise account decision-makers.
Execute activation programs and events to drive consumer trial, brand loyalty, and purchase intent.
Improve rate of sale for CMF brands through targeted activation and merchandising strategies.
Lead brand education and training for trade partners and distributor sales teams.
Implement marketing programs, displays, and merchandising initiatives that convert distribution into sales.
Survey stores for execution of displays, shelf placement, cold box, program compliance, and pricing standards, and track success using CMF tools.
Ensure consistent execution of CMF brand standards across the assigned territory and focus accounts.
Own activation strategy, execution, and performance outcomes as a proactive brand ambassador.
Monitor market trends and competitive activity to inform activation priorities and tactics.
Translate brand strategies into effective in-market execution through creative and strategic thinking.
Work evenings and weekends as needed to support key activations and events.