District Manager - Greater San Francisco Bay Area

Bonterra Organic Estates | Viña Concha y Toro USA • San Francisco, CA

4h • $90,000 - $110,000 • Remote

About The Position

Viña Concha y Toro USA (VCT-USA), a leading U.S. wine marketer and importer of South American wines, is hiring a District Manager based in the Greater San Francisco Bay Area. The role grows the VCT-USA portfolio across independent retail, on-premise accounts, and chains, with a primary focus on Sonoma, Napa, and Mendocino counties and coverage east to Sacramento. The position focuses on sales activation, performance, distribution, and market share through customer relationships, distributor collaboration, and field execution. The District Manager reports to the Regional Manager.

This is a remote, home office-based position involving extensive driving to visit accounts, conduct work-withs, and attend distributor meetings. The role requires being in the market 85%–90% of the time, typically three to five days per week, and approximately 10%–15% overnight travel. Weekend and evening work may be required to support events, promotions, and customer activities.

Requirements

• Bachelor’s degree in business, marketing, or a related field, plus two to five years of progressive sales experience in wine and spirits or the beverage industry, or an equivalent combination of education and experience.
• Proven success in alcohol beverage industry sales and account management, including extensive knowledge of on- and off-premise retail wine channels and the trade.
• Proven track record of achieving sales goals and growing market share.
• Experience working with wholesalers or distributors and key-account customers.
• Knowledge of and passion for luxury, premium, and commercial wines, with enthusiasm for selling a broad range of price points and formats.
• Strong verbal and written communication, public speaking, and presentation skills.
• Excellent interpersonal skills and the highest level of integrity.
• Proficiency with Microsoft 365 applications, including Word, PowerPoint, and Excel.
• Valid driver’s license and ability to be insured.
• Ability to travel throughout the region, with approximately 10%–15% overnight travel.
• Ability to work evenings and weekends as required to support events, promotions, and customer activities.
• Ability to lift and carry up to 50 pounds and push or pull up to 30 pounds frequently; frequently sit and work at a desk for long periods; frequently walk; and occasionally stand, reach outward and upward, climb, crawl, squat, kneel, and bend.
• Hand and finger dexterity for keyboarding and frequent computer work for extended periods, plus physical ability to travel domestically and internationally by air and ground transportation.
• Successful completion of a criminal background check, DMV check, and drug screen.
• Verification of U.S. citizenship or legal right to work in the United States at the time of an employment offer.

Nice To Haves

• Experience selling imports and/or organic categories.
• Experience with Circana/Nielsen information.
• Familiarity with KARMA/iDig or similar CRM and sales-execution platforms.
• Wine education or certification; WSET or CSW preferred.

Responsibilities

• Drive market-level sales activation and key brand programs.
• Build relationships with top retail accounts, local chains, retail buyers, on-premise decision-makers, distributor management, and distributor sales representatives.
• Coordinate market work-withs, surveys, and sales blitzes with distributor teams.
• Provide daily and weekly market performance recaps and identify execution gaps for distributor and VCT-USA management.
• Achieve assigned sales, distribution, depletion, and market-share objectives.
• Develop target-account lists and execution plans to drive distribution and sales growth.
• Present sales programs, pricing initiatives, promotional opportunities, and brand priorities to customers and distributor partners.
• Monitor account execution, including pricing, distribution, merchandising, displays, cold-box placements, menu placements, and promotional compliance.
• Use CRM systems, reporting tools, and sales analytics to identify opportunities and monitor performance.
• Develop and execute annual and quarterly territory business plans, and manage market activation and KPIs in the assigned area.
• Execute confirmed chain and brand programs applicable to the territory; execute Luxury Brand Collection programs where assigned; and grow distribution on brand-focus programs.
• Communicate progress on execution priorities with the Regional Manager and distributor teams.
• Follow territory budget limits; submit requests for additional spend to the Regional Manager; and manage budgets, samples, incentives, and promotional resources according to company guidelines.
• Attend distributor general sales meetings, distributor and team meetings, and training sessions when applicable.
• Conduct regular sales calls, work-withs, customer meetings, staff trainings, tastings, and consumer events.
• Conduct market health audits with distributor and VCT-USA management to ensure pricing compliance with VCT-USA standards.
• Manage a large geographic territory and prioritize activities for effectiveness.

Benefits

• Medical, dental, vision, life, and disability coverage beginning the first day.
• 401(k) with company match.
• Paid vacation, sick leave, and company holidays.
• Health Care and Dependent Care Flexible Spending Account benefits for eligible employees.
• One day or shift off per year for Volunteer Time Off.
• Employee-focused health, wellness, training, and safety-related programs.
• Scholarship opportunities for dependents.
• Annual incentive target aligned with individual and company performance.
• Transportation-related benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level