Workshop Sales Representative - San Francisco Bay Area

Bosch Group•San Francisco, CA

9h•$85,000 - $100,000

About The Position

The Workshop Sales Representative serves as the single point of contact for workshops and offers the full Bosch Mobility Aftermarket product portfolio. The role focuses on increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs across the assigned territory. The representative conducts in-person visits to independent repair shops and targeted accounts, builds customer relationships, identifies needs, develops new Workshop Partner prospects, and supports participation in Bosch loyalty programs. The role also supports campaigns, demonstrations, events, and training opportunities; documents customer interactions and follow-up in Bosch systems; shares market intelligence; and coordinates with Bosch teams, distributors, agencies, and sales leadership. Extensive travel within the assigned territory is required, with additional travel across the U.S. and/or Canada as needed.

Requirements

3–5 years of proven sales experience, preferably in the automotive aftermarket.
Technical understanding of diagnostic and workshop equipment.
Valid driver's license.
Ability to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed.
Strong field sales and relationship-building skills.
Strong written and verbal communication skills.
Ability to communicate Bosch's value across parts, diagnostics, tools and equipment, training, programs, and service solutions.
Ability to work independently in the field, manage a territory, prioritize visits, and maintain consistent customer engagement.
Consultative selling skills, including identifying workshop needs and connecting customers with appropriate solutions or next steps.
Proficiency with digital tools, CRM and reporting systems, mobile applications, and data-entry processes.
Attention to detail and accountability for accurate reporting, customer data, and follow-up.
Ability to support product demonstrations, program explanations, training awareness, and events professionally.
Adaptability, professionalism, and resilience in a fast-paced field environment.

Nice To Haves

Experience with workshop business models.
Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands-on, job-related automotive service skills.
Bachelor's degree in business, engineering, or a related field.
Fluency in local language(s), verbal and written.

Responsibilities

Conduct consistent in-person field visits with independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth.
Represent Bosch as the local field contact for workshops, reinforcing brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions.
Identify, qualify, and onboard new Workshop Partner prospects and increase participation in the eXtra and Workshop Partner loyalty programs.
Drive parts pull by educating workshops on Bosch product coverage, quality, availability, and distributor purchasing pathways.
Support field campaigns, sales blitzes, distributor events, training opportunities, product demonstrations, and other market-development initiatives.
Record shop visit details, contact information, opportunities, feedback, and follow-up actions in required Bosch systems and reporting tools.
Provide market intelligence, including competitive activity, customer objections, product opportunities, and distributor or workshop feedback.
Coordinate with internal Bosch teams, distributors, agencies, and sales leadership to manage follow-up, resolve issues, and support territory objectives.
Plan territory routes, prioritize visits, report on time, and complete assigned follow-up tasks.