Workshop Sales Representative - San Francisco Bay Area

Bosch Group • Oakbrook Terrace, IL

8h • $85,000 - $100,000

About The Position

The Workshop Sales Representative serves as the single point of contact for workshops and offers the full Bosch Mobility Aftermarket product portfolio. The role focuses on increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs. The representative works independently in the assigned territory, building relationships with independent repair shops and targeted accounts while coordinating with Bosch teams, distributors, agencies, and sales leadership.

Requirements

• 3–5 years of proven sales experience, preferably in the automotive aftermarket.
• Technical understanding of diagnostic and workshop equipment.
• Valid driver’s license.
• Ability to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed for training, product blitzes, team support, and other North American events.
• Strong field sales and relationship-building skills, including the ability to engage shop owners, service managers, technicians, distributors, and internal stakeholders.
• Strong written and verbal communication skills and the ability to tailor messaging to workshops, distributors, and internal stakeholders.
• Ability to communicate Bosch value across parts, diagnostics, tools and equipment, training, programs, and service solutions.
• Ability to work independently in the field, manage a territory, prioritize visits, and maintain consistent shop engagement.
• Consultative approach to identifying workshop needs and connecting customers to suitable Bosch solutions or next steps.
• Proficiency with digital tools, CRM and reporting systems, mobile applications, and data-entry processes.
• Attention to detail and accountability for accurate, timely reporting, clean customer data, and completion of follow-up actions.
• Ability to support product demonstrations, program explanations, training awareness, and distributor or workshop events professionally.
• Adaptability, professionalism, and resilience in a fast-paced field environment.

Nice To Haves

• Experience with workshop business models.
• Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands-on, job-related automotive service skills.
• Bachelor’s degree in business, engineering, or a related field.
• Fluency in local language(s), verbally and in writing.

Responsibilities

• Conduct consistent in-person field visits with independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth.
• Represent Bosch as the local field contact for workshops, reinforcing brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions.
• Identify, qualify, and onboard new Workshop Partner prospects and increase participation in the eXtra and Workshop Partner loyalty programs through benefit communication and ongoing account support.
• Drive parts pull by educating workshops on Bosch product coverage, quality, availability, and distributor purchasing pathways.
• Support field campaigns, sales blitzes, distributor events, training opportunities, product demonstrations, and other market-development initiatives.
• Capture shop visit details, contact information, opportunities, feedback, and follow-up actions in required Bosch systems and reporting tools.
• Provide market intelligence on competitive activity, customer objections, product opportunities, and distributor or workshop feedback.
• Partner with internal Bosch teams, distributors, agencies, and sales leadership to coordinate follow-up, resolve issues, and support territory objectives.
• Maintain a disciplined territory routine, including route planning, visit prioritization, timely reporting, and completion of assigned follow-up tasks.

Benefits

• Health plans
• Dental plans
• Vision plans
• Health savings accounts (HSA)
• Flexible spending accounts
• 401(k) retirement plan and Bosch Defined Contribution plan with an employer match
• Wellness programs
• Life insurance
• Short- and long-term disability insurance
• Paid time off
• Parental leave
• Adoption assistance
• Education expense reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed