District Manager - WA

Trinchero Family Estates•Seattle, WA

9d•$85,000 - $110,000•Remote

About The Position

The District Manager drives growth, distribution, visibility, and brand advocacy for the Trinchero portfolio within an assigned geography. The role represents the portfolio in the market across high-impact regional on-premise accounts, independent restaurants, hotels, fine-dining establishments, influential wine bars, off-premise regional accounts, and independent retailers. The District Manager manages all Trinchero brands, builds customer relationships, creates brand activation programs, develops distributor capabilities, and delivers strong market execution. This is a highly visible, field-based role, with approximately 80% of working time spent in the market engaging customers, distributor partners, trade professionals, and consumers. The position develops accounts and distribution, partners with distributors to improve execution, leads education and training, and plans consumer events and brand activations. It also uses sales tools and market intelligence to build fact-based selling stories, identify opportunities, monitor performance and competition, and plan activities around account lists and brand priorities. The role requires frequent car and air travel, a regular schedule that includes evenings and weekends, and long or irregular hours during peak seasons or special events. It involves moderate to heavy physical work, including moving wine cases and retail supplies and setting up special events, and the ability to lift at least 45 pounds. Salary range is $85,000–$110,000. Starting pay depends on factors including experience, training, education, and geographic location.

Requirements

Bachelor’s degree in business administration, Sales and Marketing, or a related field.
3–5 years of experience.
Entrepreneurial spirit and field sales experience, with an emphasis on new business development, face-to-face selling, and closing sales.
Strong understanding of luxury consumer behavior and premium beverage trends.
Proven ability to achieve sales goals and grow distribution for premium brands in a branded-product industry working through a third-party DSD or distributor network is a plus.
Proven leadership and ability to build strong, positive, effective account-level relationships.
Strong business acumen and knowledge of the industry, competition, and trends affecting the business.
Exceptional verbal and written communication, presentation, and negotiation skills.
Ability to lead, motivate, and hold teams accountable through interpersonal and influence skills.
Organized and able to manage multiple, often competing, priorities.
Valid driver’s license and clean driving record.
Ability to lift at least 45 pounds.
Ability to perform moderate to heavy physical work, including moving wine cases and retail supplies and setting up special events.
Ability to travel frequently by car and air and work evenings, weekends, and long or irregular hours during peak seasons or special events.

Nice To Haves

Fine wine, luxury brand, or on-premise sales experience.
Experience growing distribution for premium brands through a third-party DSD or distributor network, such as in adult beverages, wine, CPG, or another industry.
Knowledge of applicable state and federal liquor laws.

Responsibilities

Assist with and execute strategic business plans for key accounts across assigned channels.
Secure new distribution, placements, by-the-glass features, menu visibility, and promotional opportunities.
Build relationships with beverage directors, sommeliers, buyers, operators, and ownership groups.
Identify white-space opportunities and develop account-specific growth plans.
Drive profitable depletion growth while maintaining focus on premiumization and brand equity.
Serve as the primary Trinchero portfolio expert for distributor partners in assigned markets.
Conduct ride-withs, coaching sessions, sales meetings, and training programs to improve distributor execution.
Collaborate with distributor teams to identify opportunities, remove execution barriers, and improve portfolio performance, share of mind, and share of menu.
Lead educational programs for distributor sales teams, account staff, sommeliers, bartenders, servers, and retail associates.
Deliver wine and spirits education and support trade tastings, staff trainings, distributor education, and market workshops.
Plan and execute consumer events, wine dinners, tastings, festivals, and market activation programs.
Partner with marketing and distributor teams to align activations with brand strategy and return-on-investment expectations.
Use local market insights to tailor programs to target consumers and accounts.
Execute market programs that increase visibility and distribution of priority brands.
Collaborate with marketing, national accounts, and distributor partners on strategic initiatives.
Monitor competitive activity, market trends, and emerging luxury consumption opportunities; provide marketplace intelligence and recommendations to leadership.
Use MS Office, KARMA, Trinchero Asset Portal (TAP), Datassentials, Circana, and Power BI to create fact-based selling stories, grow business, identify opportunities, and track marketing programs.
Use target and key account lists and brand priorities to plan the fiscal year, month, week, and each selling day.