District Manager - WA

Trinchero Family Estates•Seattle, WA

1d•$85,000 - $110,000•Remote

About The Position

The District Manager drives growth, distribution, visibility, and brand advocacy for the Trinchero portfolio within an assigned geography. The role represents the portfolio in the market across assigned channels, including regional on-premise accounts, independent restaurants, hotels, fine dining establishments, wine bars, regional off-premise accounts, and independent retailers. The District Manager manages all Trinchero brands, builds customer relationships, develops brand activation programs and distributor capabilities, and delivers strong market execution. This highly visible, field-based role spends approximately 80% of working time in the market with customers, distributor partners, trade professionals, and consumers. It includes frequent travel by car and air, a regular schedule that includes evenings and weekends, and long or irregular hours during peak seasons and special events. Physical work can be moderate to heavy, including moving wine cases and retail supplies and setting up events; the role requires lifting at least 45 pounds.

Requirements

Bachelor’s degree in business administration, Sales and Marketing, or a related field.
Minimum of 3–5 years of experience.
Strong understanding of luxury consumer behavior and premium beverage trends.
Entrepreneurial spirit and field sales experience, emphasizing new business development, face-to-face selling, and closing sales.
Proven track record of achieving sales goals and growing premium-brand distribution in a branded product industry working through a third-party DSD or distributor network.
Proven ability to build strong, positive, and effective account-level relationships.
Strong business acumen and knowledge of the industry, competition, and relevant business trends.
Exceptional verbal and written communication, presentation, and negotiation skills.
Ability to lead, motivate, and hold teams accountable through interpersonal and influence skills.
Organization and ability to manage multiple, often competing, priorities.
Valid driver’s license and clean driving record.
Ability to lift at least 45 pounds.
Ability to perform moderate to heavy physical work, including moving wine cases and retail supplies and setting up special events.
Availability for a regular schedule that includes evenings and weekends, and long or irregular hours during peak seasons or special events.

Nice To Haves

Fine wine, luxury brand, or on-premise sales experience.
Experience working through a third-party DSD or distributor network in adult beverages, wine, CPG, or another industry.
Knowledge of state and federal liquor laws.

Responsibilities

Assist with and execute strategic business plans for key accounts across assigned channels.
Secure new distribution, placements, by-the-glass features, menu visibility, and promotional opportunities.
Build relationships with beverage directors, sommeliers, buyers, operators, and ownership groups.
Identify white-space opportunities and develop account-specific growth plans.
Drive profitable depletion growth while supporting premiumization and brand equity.
Serve as the primary Trinchero portfolio expert for distributor partners in assigned markets.
Conduct distributor ride-withs, coaching sessions, sales meetings, and training programs to improve execution.
Collaborate with distributor teams to identify opportunities, remove execution barriers, and improve portfolio performance, share of mind, and share of menu.
Lead educational programs for distributor sales teams, account staff, sommeliers, bartenders, servers, and retail associates.
Deliver wine and spirits education and support trade tastings, staff trainings, distributor education, and market workshops.
Plan and execute consumer events, wine dinners, tastings, festivals, and market activation programs.
Partner with marketing and distributor teams to align activations with brand strategy and return-on-investment expectations.
Tailor programs to target consumers and accounts using local market insights.
Execute market programs that elevate visibility and distribution of priority brands.
Collaborate with marketing, national accounts, and distributor partners on strategic initiatives.
Monitor competitive activity, market trends, and emerging luxury consumption opportunities; provide marketplace intelligence and recommendations to leadership.
Use sales tools to create fact-based selling stories, grow existing business, identify opportunities, and track marketing programs.
Use target and key account lists and brand priorities to plan the fiscal year, month, week, and selling days.