Director, Surgical Product/Brand Marketing - Upstream

Alcon•Fort Worth, TX

10h

About The Position

The Director, Surgical Product/Brand Marketing - Upstream (Professional Path) leads complex projects to enhance outcomes and achieve strategic goals in surgical product and brand marketing. The role develops and implements brand strategies across the surgical product portfolio and leads portfolio management, including product positioning and target product profile development. It also supports strategic pricing, product lifecycle management, and medical evidence preparation for product launches. The Director leads strategic initiatives affecting product launches, portfolio strategy, and market positioning; develops product claims and claims matrices; and influences high-level decisions about brand strategy, product positioning, and portfolio direction. The role works with local markets to support creative campaign development and deployment, while media buying and final deployment decisions remain with local markets. It applies advanced industry expertise and strategic planning, collaborating with cross-functional teams and stakeholders.

Requirements

Bachelor’s degree or equivalent years of directly related experience; alternatives listed are high school plus 18 years, associate degree plus 14 years, master’s degree plus 7 years, or Ph.D. plus 3 years.
Fluent ability to read, write, understand, and communicate in English.
10 years of relevant experience.
Excellent communication, problem-solving, project management, and leadership skills.

Responsibilities

Manage complex projects to optimize outcomes and make significant decisions within assigned projects.
Develop and implement core brand strategies across the surgical product portfolio.
Lead portfolio management activities, including product positioning and target product profile development.
Support strategic pricing and product lifecycle management initiatives.
Provide medical evidence support in preparation for product launches.
Lead strategic projects impacting product launches, portfolio strategy, and market positioning.
Develop and manage product claims and claims matrices.
Influence strategic decisions related to brand strategy, product positioning, and portfolio direction.
Support development of creative campaigns in collaboration with local markets.
Partner with local markets on creative campaign deployment; media buying and final deployment decisions remain with local markets.
Collaborate with cross-functional teams and key stakeholders.