Director, Sponsorship Consulting

dentsu•Charlotte, NC

1d•$82,500 - $110,000•Hybrid

About The Position

MKTG Sports + Entertainment is seeking an experienced Director to drive client satisfaction and growth across a global brand client. The role partners with a major client to develop and implement global sponsorship marketing strategy, activations, asset management, and measurement. The Director works with clients and integrated teammates to deliver high-profile brand partnerships and activations, with a focus on specialist sponsorship consulting and North America execution. The position is based in Charlotte, North Carolina, and reports to the Senior Director, Sponsorship Consulting. The Director manages the client’s sponsorship portfolio and leads teams across the global agency network. The role calls for strategic and creative thinking, strong client relationships, knowledge of global properties and rightsholders, and experience using the full marketing mix. Travel is required, including some weekends and potentially holidays depending on client assignments. The position is full-time and permanent. The annual salary range is $82,500–$110,000, with eligibility for discretionary incentive compensation. Benefits include medical, vision, and dental insurance; life and disability insurance; a 401(k); flexible paid time off; at least 15 paid holidays per year; paid sick and safe leave; and paid parental leave. Dentsu’s working approach combines flexibility with in-person collaboration; office attendance expectations depend on proximity to a hub office, role, and business needs.

Requirements

Bachelor’s degree and at least 6 years of relevant work experience.
Direct experience working on the brand, agency, or property side.
Deep knowledge of the golf ecosystem.
Ability to share and present ideas and concepts in a team environment and give and accept thoughtful, constructive feedback.
Ability to self-educate and stay ahead of industry developments.
Willingness to contribute to internal activities such as team building, events, and off-sites.
BA/BS in a marketing-related field.

Responsibilities

Manage and execute the client’s sponsorship portfolio day to day, maximizing the use of available assets.
Develop partnership-specific strategies and identify opportunities to optimize against the client’s business and brand objectives.
Work with global properties, rights holders, and media partners.
Lead a team collaborating across the global agency team, supporting North America execution and consistent quality across regional brand programs.
Communicate regularly with senior clients to support client satisfaction and deliver high-quality solutions.
Oversee relationships with sanctioning bodies and rightsholders to develop marketing partnerships and measurement KPIs.
Manage the development of activation plans and consulting documents to client-ready status, with an insight-led point of view.
Apply knowledge of the full marketing mix, including social media, content marketing, influencer approaches, product integration, and promotions.
Partner with hospitality teams to advise on activation programming and annual and per-event budgets in accordance with internal guidelines.
Travel as required, including some weekends and potentially holidays depending on client assignments.
Provide internal and external expertise for non-client-specific requests.