Director, Solutions Marketing - Specialty Testing

Labcorp•Durham, NC

2d•Hybrid

About The Position

Labcorp is seeking a Director, Solutions Marketing to lead its Specialty Testing portfolio marketing function. The role sets strategic direction, coaches and develops the Portfolio Marketing team, and ensures a consistent, evidence-driven, commercially relevant approach across the portfolio. The Director develops differentiated positioning, value propositions, scientific narratives, and sales enablement strategies to support product launches, growth opportunities, and Labcorp’s scientific and clinical leadership. The role translates complex science into clear, credible messaging that helps Sales and field teams engage customers effectively. The Director partners with Product Management, Sales leadership, Customer Marketing, Field Activation, Science, and Medical to align commercial activity, assess customer and market needs, and refine portfolio strategy. The role covers Neurology, Autoimmune, Endocrinology, Gastroenterology, and Rheumatology. It also uses AI to support portfolio marketing workflows, evidence and trend analysis, collaboration, and standardized work products, while maintaining human review and accountability. The candidate must reside in the Boston, Massachusetts; Madison, Wisconsin; San Diego, California; or Durham/Burlington, North Carolina areas, near a Labcorp hub. Applicants living within 35 miles of the Burlington or Durham location follow a hybrid schedule with at least three in-office days per week at an assigned location in Burlington or Durham.

Requirements

Bachelor’s degree.
At least 5 years of experience in product management or portfolio marketing strategy.
Experience applying AI to portfolio marketing workflows, including positioning and narrative drafting, scientific and competitive monitoring, KOL and SME input synthesis, dashboard commentary, and sales enablement preparation.
Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows, including setting guardrails, reviewing outputs, and ensuring human accountability.
Strategic vision.
Leadership excellence.
Commercial acumen.
Cross-functional collaboration.
Customer centricity.
Data-driven decision making.
Storytelling and communication.
Agility and resilience.
Competitive intelligence.
Program management.
Executive presence.
People development.
Must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub.

Nice To Haves

At least 3 years of experience in diagnostics or healthcare sectors.

Responsibilities

Partner with Product Management on the strategy, development, and quality standards for sales enablement tools, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
Partner with Sales leadership to identify needs, build training and tools, and equip field teams for clinically credible, high-impact customer conversations.
Guide the team in delivering actionable market and competitive intelligence for Sales and incorporate field insights into ongoing refinement of messaging and tools.
Support priority accounts, field blitzes, training initiatives, and pipeline acceleration efforts.
Direct ongoing assessment of scientific trends, customer insights, competitive activity, and workflow dynamics to refine portfolio strategy and inform investment decisions.
Establish portfolio-level KPIs and dashboards and translate insights into strategic recommendations for franchise and commercial leadership.
Create and lead structured feedback loops with Product Management, Customer Marketing, Sales, Field Activation, Science, and Medical to validate strategy and support continuous optimization.
Contribute to portfolio and annual strategic planning.
Lead, coach, and develop a team of Portfolio Marketers, building strategic thinking, scientific rigor, and marketing excellence.
Build team capabilities in positioning, messaging, scientific narrative development, portfolio analysis, and sales enablement.
Champion a culture of scientific insight, customer understanding, and strategic clarity.
Use AI to accelerate and strengthen personal workflows and the Solutions Marketing team’s execution.
Use AI to aggregate, analyze, and summarize relevant evidence, trends, and opportunities to support informed decision-making.
Leverage AI-powered shared intelligence and real-time insights to enhance cross-department collaboration and decision-making.
Create consistency across supporting roles with AI-standardized artifacts and agents.
Apply judgment about where AI adds value and where human expertise must lead; configure, prompt, and maintain purpose-built AI agents or assistants, establish guardrails, review outputs, and retain human accountability for recommendations.