Director, Product Owner – Marketing Solutions

Liberty Mutual•${34271}-Remote), MA

About The Position

Liberty Mutual is seeking a Director, Product Owner (DPO) to lead the Marketing Solutions Product Owner team within Direct Distribution. The role advances products and capabilities that support the Marketing organization across Direct, Independent Agency, and Strategic Partnerships channels. Areas include the company’s online presence, search engine optimization (SEO), Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards. The DPO partners with Marketing leadership and teams across Technology, Insights & Solutions, Digital Sales, and the broader enterprise to translate business priorities into product strategies, roadmaps, and capabilities. The work is focused on improving marketing effectiveness, creating more connected and personalized customer experiences, and delivering measurable business results as customer behavior and discovery evolve, including through AI and emerging technologies. The successful candidate brings strong product judgment, develops domain expertise quickly, uses data and customer insights to inform decisions, and aligns teams amid ambiguity. The role also includes leading and developing a high-performing Product Owner team.

Requirements

Bachelor’s degree in a relevant field, such as business or computer science, and at least 10 years of experience in product development, business, marketing, technology, and/or consulting.
Advanced knowledge of product management and Agile development methodologies.
Experience in organizational change management.
Proven business expertise in setting product priorities and understanding business-value impacts across an entire business unit.
Demonstrated outcomes managing and mentoring product managers, product owners, and people leaders.
Technical proficiency to participate in program increment planning and contribute an informed, independent perspective.
Strong influencing and leadership skills, including the ability to act as a decision maker with business partners and willingness to dissent with teams and business stakeholders.
Proven experience with Agile practices and expectations.
Comfort making decisions amid some uncertainty.
Strong written and verbal communication and collaboration skills.
Encourages a non-hierarchical culture.

Nice To Haves

Master’s degree.

Responsibilities

Translate Marketing and Direct Distribution priorities into product strategies, roadmaps, and OKRs that support growth, customer engagement, and measurable business value.
Lead product efforts across the online presence, Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards.
Advance online experiences, SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) as customers use AI and emerging technologies to discover and research insurance.
Establish and refine roadmaps across Marketing focus areas, balancing near-term optimization with longer-term investments and business and customer needs.
Partner with Marketing, Technology, and enterprise teams to evaluate and advance marketing platforms and capabilities, including build-versus-buy decisions, vendor partnerships, and integrations.
Work across Marketing, Digital Sales, and distribution teams to improve customer journeys from initial engagement and lead generation through follow-up and conversion.
Build consistent operating practices within the Product Owner team and with partners, providing transparency into backlogs, roadmaps, priorities, progress, dependencies, and decisions.
Promote testing and learning, using marketing performance, customer insights, and behavioral data to identify opportunities, prioritize improvements, and scale effective capabilities.
Bring structure and alignment to complex problems and help teams navigate competing priorities, technical dependencies, and changing customer and business needs.
Lead, coach, and develop Product Owners, fostering product thinking, ownership, cross-functional influence, and focus on customer and business outcomes.