Director, Product Owner – Marketing Solutions

Liberty Mutual Insurance•Boston, MA

1d•$156,000 - $281,000

About The Position

Liberty Mutual is seeking a Director, Product Owner to lead the Marketing Solutions Product Owner team within Direct Distribution. The role advances products and capabilities supporting Marketing across Direct, Independent Agency, and Strategic Partnerships, including the company’s online presence, search engine optimization (SEO), Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards. Working with Marketing leadership and partners across Technology, Insights & Solutions, Digital Sales, and the broader enterprise, the Director translates business priorities into product strategies, roadmaps, and capabilities that improve marketing effectiveness, connect customer experiences, and deliver measurable business results. The role also advances online discovery and engagement in response to changing customer behavior and the use of AI and emerging technologies. The successful candidate is an outcome-focused leader who builds domain expertise, uses data and customer insights, works effectively amid ambiguity, and brings teams together around priorities and action. They will lead, coach, and develop a high-performing Product Owner team while strengthening marketing capabilities and customer outcomes.

Requirements

A bachelor’s degree in a relevant field, such as business or computer science, and a minimum of 10 years of experience in product development, business, marketing, technology, and/or consulting.
Advanced knowledge of product management and Agile development methodologies, and experience in organizational change management.
Proven business expertise in setting product priorities and understanding business-value impacts across an entire business unit.
Proven outcomes managing and mentoring product managers, product owners, and people leaders.
Technical proficiency to participate in program increment planning and contribute an informed, independent perspective.
Strong influencing and leadership skills, including the ability to serve as a decision maker with business partners and willingness to dissent with teams and business stakeholders.
Proven experience with Agile practices and expectations.
Comfort making decisions amid some uncertainty.
Strong written and verbal communication and collaboration skills.
Ability to encourage a non-hierarchical culture.

Nice To Haves

Master’s degree.

Responsibilities

Translate Marketing and Direct Distribution priorities into product strategies, roadmaps, and OKRs that drive growth, improve customer engagement, and deliver measurable business value.
Lead product efforts across online presence, Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards.
Advance online experiences, SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) in response to changing customer discovery and research behaviors.
Establish and refine product roadmaps, balancing near-term optimization with longer-term investments and business and customer needs.
Partner with Marketing, Technology, and enterprise teams to evaluate and advance modern marketing platforms, including build-versus-buy decisions, vendor partnerships, and integration opportunities.
Work across Marketing, Digital Sales, and other distribution teams to improve the customer journey from engagement and lead generation through follow-up and conversion.
Build consistent operating rhythms that provide transparency into backlogs, roadmaps, priorities, progress, dependencies, and decisions.
Use marketing performance, customer insights, and behavioral data to identify opportunities, prioritize improvements, and scale effective capabilities.
Bring structure and alignment to complex business problems and help teams navigate competing priorities, technical dependencies, and changing needs.
Lead, coach, and develop Product Owners to strengthen product thinking, proactive ownership, cross-functional influence, and focus on customer and business outcomes.