Senior Manager, Solutions Marketing - Specialty Testing

Labcorp•Durham, NC

2d•Hybrid

About The Position

Labcorp is seeking a Senior Manager, Solutions Marketing to lead portfolio marketing for Specialty Testing, focusing on Neurology, Autoimmune, Endocrinology, Gastroenterology, and Rheumatology. The role develops marketing strategies and differentiated positioning, value propositions, thought leadership, and sales enablement for assigned and priority diagnostic portfolios, launches, and high-growth opportunities. It translates scientific and technical complexity into clear, evidence-based narratives and equips internal teams and Sales to communicate Labcorp’s clinical and scientific value. The Senior Manager works cross-functionally with Product Management, Customer Marketing, Sales, Field Activation, Medical and Science colleagues, clinical partners, and Global Events. The role informs portfolio-level go-to-market strategies led by Customer Marketing, monitors scientific and market developments, customer insights, and competitive dynamics, and uses performance measures and feedback to refine strategy. It also leads thought leadership and scientific influence initiatives, engages clinicians and key opinion leaders, and supports webinars, conferences, and CEU/CME initiatives. The position incorporates AI into portfolio marketing workflows to support content development, insight synthesis, information sharing, consistency, and recurring processes. The role remains accountable for strategic decisions and final outputs, applying judgment to AI-generated work and maintaining human oversight. Candidates must reside in the Boston, Massachusetts; Madison, Wisconsin; San Diego, California; or Durham/Burlington, North Carolina areas, near a Labcorp hub. Applicants within 35 miles of the Burlington or Durham location follow a hybrid schedule with at least three in-office days per week at an assigned Burlington or Durham site. The application window is open through October 30, 2026. The pay range is $115,000–$130,000, and the position is eligible for an annual bonus under the Labcorp Bonus Plan.

Requirements

Bachelor’s degree and at least 5 years of experience in product management or portfolio marketing strategy, or a master’s degree and at least 3 years of experience in those areas.
Experience applying AI to portfolio marketing workflows, including positioning and narrative drafting, scientific and competitive monitoring, KOL and SME input synthesis, dashboard commentary, and sales enablement preparation.
Demonstrated judgment about where AI adds value and where human expertise must lead.
Ability to configure, prompt, and maintain purpose-built AI agents or assistants for recurring portfolio marketing workflows, including setting guardrails, reviewing outputs, and retaining human accountability for recommendations.
Ability to use AI-synthesized scientific, competitive, customer, and portfolio intelligence to strengthen positioning, differentiation, go-to-market recommendations, and cross-functional alignment, while treating AI as a contributor rather than the source of strategy.
Experience using AI to standardize artifacts, terminology, and handoffs across Product Management, Solutions Marketing, and Customer Marketing.
Must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub.

Nice To Haves

At least 3 years of experience in diagnostics or healthcare sectors.
At least 3 years of experience in sales enablement or commercial excellence.

Responsibilities

Develop marketing strategy for assigned diagnostics portfolios and support priority portfolios, product launches, and high-growth opportunities through differentiated positioning, value propositions, thought leadership, and sales enablement strategies.
Create clear, evidence-based messaging and portfolio narratives that simplify scientific and technical complexity for Sales and internal teams.
Oversee portfolio-level content and campaign development, partnering with Customer Marketing to customize for audiences and activate externally.
Partner with Product Management, Medical/Science, and clinical colleagues to turn technical product and service information into compelling storytelling that drives desired behavior.
Work with Customer Marketing to ensure portfolio positioning and narratives can be adapted effectively for different audiences and maximize engagement and business impact.
Analyze scientific trends, customer insights, and competitive intelligence to refine portfolio strategy, messaging, and content.
Maintain feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science to validate strategy and optimize materials.
Own portfolio KPIs and performance dashboards, using insights to guide strategic adjustments and resource prioritization.
Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership.
Lead portfolio-level thought leadership strategy and development, including insights, clinical narratives, and scientific trend analyses.
Identify and engage KOLs, clinicians, and SMEs to strengthen scientific credibility, ensure clinical relevance, and inform portfolio strategy, sales enablement, and thought leadership.
Lead multi-audience strategy for webinars, conferences, and CEU/CME initiatives, working with Customer Marketing, Sales, Global Events, and Medical/Science partners to plan and execute them.
Collaborate with Product Management on sales enablement strategy and materials, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
Provide Sales with tools, insights, and training for confident, clinically credible customer conversations.
Share competitive and market intelligence to support sales effectiveness, incorporate field feedback, and refine messaging and tools.
Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration initiatives.
Use AI to accelerate content development, insight generation, and recurring workflows while retaining ownership of strategic decisions and final outputs.
Use AI to synthesize market, scientific, customer, and competitive intelligence into actionable recommendations.
Use AI to create and distribute role-specific summaries that improve cross-functional alignment.
Maintain shared AI tools, templates, and knowledge resources that promote consistent portfolio facts, positioning, terminology, and handoffs.
Configure, prompt, and maintain purpose-built AI agents or assistants for recurring portfolio marketing workflows, set guardrails, review outputs, and ensure human accountability for recommendations.
Use AI-synthesized intelligence and standardized artifacts to strengthen positioning, differentiation, go-to-market recommendations, and cross-team execution.

Benefits

Annual bonus eligibility under the Labcorp Bonus Plan, subject to corporate and/or business segment performance and individual performance modifiers.
Medical insurance.
Dental insurance.
Vision insurance.
Life insurance.
Short- and long-term disability coverage.
401(k) plan.
Paid Time Off (PTO) or Flexible Time Off (FTO), according to eligibility and applicable schedule.
Tuition reimbursement.
Employee Stock Purchase Plan.