Senior Manager - Marketing Measurement Strategy and Testing

LinkedIn•Omaha, NE

1d•Hybrid

About The Position

LinkedIn is hiring a Senior Manager for its Marketing Measurement team, which oversees measurement frameworks, strategy, and testing across LinkedIn business units. The role focuses on developing attribution programs for performance management in Field and Enterprise B2B, including multi-touch attribution, customer churn, and LLM-based attribution models. The successful candidate will guide the adoption and global scale of LinkedIn’s in-house attribution model, build cross-functional relationships, and help ensure measurement capabilities support business goals, campaign optimization, and investment decisions. The role owns a multi-year roadmap for attribution capabilities and coordinates priorities and dependencies across technical and business teams. It establishes program governance, operating rhythms, success metrics, and executive updates, and is accountable for milestone delivery and adoption. The Senior Manager partners with Data Science, Demand Generation Operations, Marketing, Measurement Testing, and FP&A to develop models and plans that reflect business requirements and demonstrate program value. The position may be remote or hybrid and can be based in Toronto or approved U.S. locations outside New York City and the San Francisco Bay Area.

Requirements

At least 8 years of marketing experience in go-to-market, operations, or analytics.
At least 5 years of experience in a data analytics role.
BA or BS degree, or equivalent experience.
Strong analytical and quantitative skills, including proficiency in data analysis tools and programming languages.
Proficiency in data analysis, modeling, and visualization to solve complex business problems, with knowledge of B2B attribution modeling and ROI analysis.
Strong communication skills and ability to tailor messages to business and technical audiences.
Strong project management skills and ability to focus on tactical execution.
Self-starter with an enquiring mind, able to recognize inefficiencies and challenge the status quo.

Nice To Haves

At least 4 years of experience working on adoption of measurement programs, such as MMM and Multi-Touch Attribution, in a large-scale cross-functional environment.
Demonstrated ability to influence key stakeholders and drive organizational adoption of analytics products and measurement frameworks.
Experience driving roadmap execution across technical and business teams.
Strong change management and communication skills, with a track record of measurable business adoption.
Experience working on attribution and measurement models for B2B businesses.
Understanding of business needs across operations and planning.
Demonstrated success driving business impact through implementation of measurement strategies.
Proficiency in measurement visualization and reporting platforms.
Understanding of CRM and revenue systems.
Experience with data warehousing and analytics tools.
SQL and data exploration skills.
Knowledge of experimentation frameworks.

Responsibilities

Lead the in-house attribution model as program manager and go-to expert, driving adoption and a roadmap to scale it globally across LinkedIn.
Drive organizational adoption, alignment, and change management for attribution methodologies.
Present measurement outcomes and investment recommendations to key decision makers.
Own a multi-year implementation roadmap for attribution capabilities, incorporating different goals, requirements, and timelines.
Manage cross-functional dependencies, prioritization, and execution across teams; establish governance, operating rhythms, success metrics, and executive updates; and drive accountability for milestones and adoption outcomes.
Identify B2B customer lifecycle stages and partner with Data Science teams to design models that measure marketing effectiveness at each stage.
Collaborate with Demand Generation Operations, Data Science, Measurement Testing, and Marketing teams on a unified roadmap and key deliverable milestones.
Evolve existing methodologies and enhance model capabilities, with support from Marketing Mix Modeling (MMM) and Testing programs.
Build investment cases, own program ROI, and communicate ROI lift achieved through model adoption in operations.
Support sandbox plans using Marketing Attribution (MA) and MMM to replace Last-Click attribution.
Work with channel teams on cross-business-unit investment use cases and in-flight optimizations.
Build a growth plan to expand Modeled Attribution capabilities.
Support media execution teams in adopting the model, gathering feedback, and improving its scope.
Work with marketing teams to optimize channel effectiveness and marketing spend using measurement models.
Work with the testing team or develop proposals to validate performance results.
Oversee efforts to connect MMM incrementality signals within Marketing Attribution scope.
Define Demand Generation Operations and FP&A requirements for planning and coordinate with the MMM lead on top-down planning.
Bring innovation and ideation to keep LinkedIn measurement models best-in-class across the industry.