Marketing Measurement & Strategy Lead

Microsoft•Redmond, WA

2d•$130,900 - $272,300

About The Position

The Marketing Measurement & Strategy Lead owns measurement for Microsoft Advertising Marketing, defining, implementing, and maintaining a shared framework across Brand, Events, Customer & Partner, and Growth Marketing. The role establishes consistent KPI definitions and connects leadership-level measures to functional and campaign-level metrics so teams can assess marketing’s contribution to business outcomes using common standards and data. Working within the MSA Marketing Strategy, Growth & Operations team, this senior individual contributor partners with Marketing, Marketing Science, Sales, Finance, Product, and Engineering. The role sets requirements for attribution, incrementality testing, and media mix modeling; oversees implementation across data pipelines, tagging, and reporting; aligns measurement assumptions with Finance; and leads organization-wide adoption and change management without direct reports. The position is the single point of accountability for marketing measurement, including KPI definitions, methods, data sources, governance, and analytics dashboards. Dashboard responsibilities include coupon and promotional offer performance, such as distribution, redemption, revenue contribution, and return on investment. The role translates complex findings into executive-ready recommendations about priorities, optimization, and investment, while maintaining privacy-first measurement and data quality and compliance standards. During the first 12 months, the role is expected to publish and drive adoption of the framework across the four marketing areas, launch core KPI and coupon performance dashboards with consistent definitions, and agree with Finance on measurement and incrementality approaches for planning and investment decisions. The framework will continue to evolve as business priorities, channels, and AI-driven measurement capabilities change.

Requirements

Bachelor’s degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 10+ years of marketing operations, program management, project management, or related experience, or equivalent experience.
7+ years of hands-on marketing measurement experience, including designing and implementing attribution models, incrementality testing, and/or Media Mix Modeling (MMM) at scale.
5+ years defining and operationalizing a measurement framework and KPI structure across multiple marketing teams, with consistent metrics from executive to campaign level.
7+ years leading change management and adoption of measurement systems, frameworks, or standards across large, cross-functional marketing organizations, including through influence without direct authority.
5+ years owning marketing analytics dashboards and reporting using business intelligence tools such as Power BI, Tableau, or Looker, including standard KPI definitions and data quality controls.
Experience measuring promotional and incentive programs such as coupons, offers, or credits, including redemption, incremental revenue, and return on investment.
Demonstrated experience partnering with Finance to align measurement methods, incrementality assumptions, and marketing investment decisions.
5+ years working in privacy-first measurement environments, with fluency in cookieless measurement approaches, consent frameworks, and advertising data governance.
5+ years working with modern marketing data and AI platforms, including analytics tools, data pipelines, and emerging AI-driven measurement or optimization solutions.
Proven ability to turn complex analysis into clear, executive-ready recommendations and narratives.

Nice To Haves

Master’s degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 8+ years of marketing operations, program management, project management, or related experience, or equivalent experience.
Bachelor’s degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 12+ years of marketing operations, program management, project management, or related experience, or equivalent experience.

Responsibilities

Define and maintain a marketing measurement strategy and framework, setting success measures for Brand, Events, Customer & Partner, and Growth Marketing.
Build a tiered KPI structure that connects leadership, functional, and campaign metrics, clarifying shared standards and team-specific measures.
Set requirements for attribution, incrementality testing, and media mix modeling, and select appropriate methods for workstreams and business questions.
Partner with Marketing, Marketing Science, Sales, Finance, Product, and Engineering to implement the framework across data pipelines, tagging, and reporting layers.
Lead through partnership as a senior individual contributor without direct reports, aligning cross-functional partners on shared measurement goals and accountability.
Agree on measurement standards and incrementality assumptions with Finance so results can inform investment decisions.
Lead adoption and change management for measurement frameworks, systems, and standards across a large marketing organization, building teams’ data-use skills and confidence.
Drive large, multi-semester measurement initiatives, track milestones and deliverables, and proactively resolve blockers and risks with senior and executive stakeholders.
Own marketing measurement governance, including KPI definitions, methods, data sources, privacy-first practices, data quality, and compliance standards.
Own analytics dashboards for marketing KPIs, including coupon and promotional offer distribution, redemption, revenue contribution, and return on investment, with views suited to different audiences.
Translate complex measurement findings into clear leadership recommendations about priorities, optimization, and budget investment.
Publish and drive adoption of the framework across Brand, Events, Customer & Partner, and Growth Marketing within the first 12 months; launch core KPI and coupon dashboards and align the measurement and incrementality approach with Finance.
Keep the framework current as business priorities, channels, and AI-driven measurement capabilities change.