Measurement & Strategy Lead

Marcel Digital•Chicago, IL

5d•$120,000 - $135,000•Hybrid

About The Position

Marcel Digital is an award-winning digital marketing and web development agency established in 2003 and based in Chicago. We partner with mid-market B2B organizations to drive measurable business outcomes through SEO, paid media, web development, and analytics. We’ve built a culture of high performers who value authenticity, integrity, accountability, and curiosity. We invest heavily in learning, collaboration, and craftsmanship, supporting our team with conference attendance, internal training, and daily knowledge sharing. Position Summary As the Measurement & Strategy Lead, you will be the client-facing voice of Marcel’s measurement practice. You’ll help clients understand what is working, what to invest in next, and how to prove marketing’s impact on the client’s revenue. This role focuses on the strategic side of data: selling and scoping measurement engagements, building measurement plans, forecasting budgets and performance, and running advanced analysis such as media mix modeling and multi-touch attribution. You will work closely with Account Management, Project Management, Sales, Paid Media, SEO, and the Senior Martech / Technical Implementation Lead to ensure that: Every client has a measurement plan tied to business outcomes Budget and channel decisions are backed by data and forecasts, not guesses Measurement engagements are scoped, priced, and sold profitably This role is ideal for a consultant at heart: someone who asks sharp questions, turns complex data into a clear story, and is comfortable presenting it to client leadership and thinking in terms of a client’s business objectives. What We Mean by Measurement & Strategy Measurement Planning – Defining KPIs, conversion frameworks, and maturity roadmaps for each client Forecasting – Modeling budget and performance scenarios across paid media and organic channels Advanced Measurement/Attribution – MMM, MTA, and reach and frequency analysis Analytics Consulting – Selling, scoping, and leading measurement engagements end to end This role complements the Senior Martech / Technical Implementation Lead, who builds the tracking and data foundation, and the Analytics Reporting Specialist, who handles day-to-day implementation and reporting.

Requirements

6+ years of experience in marketing analytics, measurement, or analytics consulting
Expert-level experience building budget and performance forecasts for paid media
Significant client-facing interactions and presentation experience
Hands-on experience with MMM and/or MTA analysis
Experience scoping and selling analytics work, or leading client-facing analytics engagements
Strong Excel/Sheets skills and experience with data pipelines like Supermetrics or Fivetran
Exceptional storytelling and presentation skills with senior client stakeholders
Experience across multiple client verticals, ideally B2B
Expert-level knowledge of GA4 and major ad platforms (Google Ads, Microsoft Ads, Meta, LinkedIn)

Nice To Haves

SQL and BigQuery for analysis
Agency experience managing multiple client relationships
Familiarity with CRM attribution (Salesforce, HubSpot) and B2B pipeline measurement
Experience building a new service offering or practice area
Python or R for predictive modeling
Meridian, Robyn, or similar open-source MMM tools
Experience with AEO/AI search measurement tools such as Peec or Profound
CRO or experimentation strategy

Responsibilities

Join sales and client calls to uncover a prospect’s challenges, tech stack, and business model
Scope and price audits, implementations, retainers, and data projects using Marcel’s estimating standards
Write proposals and statements of work for measurement engagements, with technical input from the Implementation Lead
Identify expansion opportunities (sGTM, conversion clarity, CRM attribution, data warehouse) in existing accounts
Lead the creation of measurement plans, maturity assessments, and roadmaps
Define KPIs and conversion frameworks with clients, AMs, and channel leads
Prioritize the analytics roadmap for each account with the PM team
Forecast client media budgets and performance across multiple scenarios
Run media mix modeling (e.g., Meridian), multi-touch attribution, and reach and frequency analysis
Measure the impact of cross-channel efforts such as AI search and AEO on traffic and client revenue/pipeline
Develop repeatable measurement offerings that Marcel can sell across clients
Translate complex data into plain-language insights for account managers and channel teams
Present findings and recommendations directly to clients during strategic reviews
Serve as the point of escalation for client questions about data, attribution, and performance