Director, Solutions Marketing - Specialty Testing

Labcorp•Durham, NC

3d•Hybrid

About The Position

Labcorp is seeking a Director, Solutions Marketing to lead its Specialty Testing portfolio marketing function. The role sets strategic direction for the Portfolio Marketing team and helps ensure Labcorp’s diagnostic innovations are clearly understood, competitively positioned, and adopted in the market. The Director develops differentiated positioning, value propositions, scientific narratives, and sales enablement strategies to support product launches and portfolio growth across Neurology, Autoimmune, Endocrinology, Gastroenterology, and Rheumatology. The role translates complex science into clear, credible messaging that enables Sales and field teams to engage customers effectively. As a leader within Diagnostic Marketing and a commercial partner across the enterprise, the Director strengthens Labcorp’s brand leadership in specialized testing, supports growth in high-value specialties, and improves customer engagement through evidence-based portfolio marketing. The position guides and develops Portfolio Marketers, promotes scientific rigor and marketing excellence, and collaborates with Product Management, Sales, Customer Marketing, Field Activation, Science, and Medical. The role also applies AI to improve portfolio marketing workflows and team execution, including evidence and trend analysis, shared intelligence, and consistent supporting artifacts. Candidates must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub. Applicants living within 35 miles of the Burlington or Durham, NC location follow a hybrid schedule with at least three in-office days per week at an assigned location.

Requirements

Bachelor’s degree.
At least 5 years of experience in product management or portfolio marketing strategy.
Experience applying AI to portfolio marketing workflows, including positioning and narrative drafting, scientific and competitive monitoring, KOL and SME input synthesis, dashboard commentary, and sales enablement preparation, with judgment about where AI adds value and where human expertise must lead.
Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows, including setting guardrails, reviewing outputs, and ensuring human accountability for every recommendation.
Strategic vision.
Leadership excellence.
Commercial acumen.
Cross-functional collaboration.
Customer centricity.
Data-driven decision-making.
Storytelling and communication.
Agility and resilience.
Competitive intelligence.
Program management.
Executive presence.
People development.
Must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas near a Labcorp hub.

Nice To Haves

At least 3 years of experience in diagnostics or healthcare sectors.

Responsibilities

Partner with Product Management on strategy, development, and quality standards for sales enablement tools, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
Focus portfolio marketing efforts on Neurology, Autoimmune, Endocrinology, Gastroenterology, and Rheumatology.
Partner with Sales leadership to identify needs, develop training and tools, and equip field teams for clinically credible, high-impact customer conversations.
Guide the team in delivering actionable market and competitive intelligence to Sales and incorporate field insights into messaging and tools.
Support priority accounts, field blitzes, training initiatives, and pipeline acceleration efforts.
Assess scientific trends, customer insights, competitive activity, and workflow dynamics to refine portfolio strategy and inform investment decisions.
Establish portfolio-level KPIs and dashboards and translate insights into strategic recommendations for franchise and commercial leadership.
Create and lead feedback loops with Product Management, Customer Marketing, Sales, Field Activation, Science, and Medical to validate strategy and drive continuous optimization.
Contribute to portfolio and annual strategic planning.
Lead, coach, and develop a team of Portfolio Marketers, building strategic thinking, scientific rigor, and marketing excellence.
Build team capabilities in positioning, messaging, scientific narrative development, portfolio analysis, and sales enablement.
Champion scientific insight, customer understanding, and strategic clarity.
Use AI to accelerate and strengthen personal workflows and the Solutions Marketing team’s execution.
Use AI to aggregate, analyze, and summarize evidence, trends, and opportunities to support informed decisions.
Leverage AI-powered shared intelligence and real-time insights to enhance cross-department collaboration and decision-making.
Create consistency across supporting roles with AI-standardized artifacts and agents.
Translate complex science into clear, credible, and compelling messaging for Sales and field teams.
Develop differentiated positioning, value propositions, scientific narratives, and sales enablement strategies that support launches, high-growth opportunities, and Labcorp’s scientific and clinical leadership.