Director, Marketing (IV Solutions)

Fresenius Kabi•Lake Zurich, IL

About The Position

The Director, Marketing (IV Solutions) is responsible for the strategic direction, commercial performance, and lifecycle management of assigned IV Solutions product portfolios. The role leads portfolio strategies to drive revenue growth, optimize profitability, strengthen market positioning, and support long-term business objectives. It oversees product marketing, portfolio planning, pricing and market access strategies, new product commercialization, and financial performance. The Director collaborates with Sales, Finance, Supply Chain, Manufacturing, Business Development, and other cross-functional stakeholders to align commercial strategies with customer needs, market opportunities, and organizational priorities. The position also leads and develops a team of Marketing and Product Managers, fostering accountability, collaboration, and continuous improvement. As part of Top Management, the position has overall responsibility and accountability for aspects of the Health, Safety, Environment, Energy, and Quality Management Systems, including preventing work-related injuries and ill health, protecting the environment, providing safe and healthy workplaces, and ensuring relevant policies and objectives are established in line with the organization’s strategic direction. The role requires approximately 25% travel and the ability to work flexible hours, including evenings and weekends, as business needs require.

Requirements

Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field.
At least 10 years of relevant professional experience, including at least 5 years in the healthcare industry.
At least 5 years of people management or demonstrated leadership experience, including developing teams and driving business results.
Demonstrated experience in healthcare product marketing, portfolio management, commercialization, and strategic business planning.
Ability to speak, read, write, and understand English effectively to perform the position’s essential functions and independently understand workplace communications and materials.
Ability to develop and execute commercial strategies that drive revenue growth, profitability, and market competitiveness.
Strong financial and business acumen, including P&L management, pricing, financial forecasting, profitability analysis, and portfolio performance.
Ability to build, develop, and motivate high-performing teams and foster accountability, collaboration, and continuous improvement.
Ability to lead cross-functional initiatives, influence stakeholders, and drive results in a complex matrix organization without direct reporting authority.
Ability to establish effective relationships with internal stakeholders, senior leadership, external customers, and business partners.
Excellent executive-level written and verbal communication, presentation, negotiation, and interpersonal skills.
Strong analytical and strategic thinking skills, including interpreting complex market, financial, and operational data and developing actionable recommendations.
Ability to manage competing priorities, navigate ambiguity, exercise sound judgment, and make timely decisions in a dynamic business environment.
Strong project and portfolio management capabilities, including leading complex initiatives and meeting established timelines.
Problem-solving skills, innovative thinking, and a results-oriented approach to identifying opportunities and addressing business challenges.
Broad knowledge of marketing strategy, brand management, KOL engagement, sales, contracting, commercial finance (FP&A), business development, marketing communications, and product lifecycle management.
Ability to work independently and collaborate effectively with cross-functional teams.
Ability to maintain confidentiality, exercise discretion, and demonstrate sound business judgment.
Commitment to professionalism, collaboration, and a customer-focused approach.
Advanced proficiency in Microsoft Office, particularly Excel, PowerPoint, Word, and Outlook.
Experience using business analytics, financial forecasting, and reporting tools to evaluate commercial performance and support business decisions.
Ability to travel approximately 25%, including customer visits, meetings, conferences, trade shows, and training events; travel may include overnight stays and air or automobile transportation.
Valid driver’s license.
Must maintain requirements for access to customer sites, including applicable credentialing, health, and safety requirements, which may include COVID-19 and annual influenza vaccinations as required by customer facilities and applicable law.
Ability to work flexible hours, including evenings and weekends, as business needs require.

Nice To Haves

Master’s degree or advanced degree.
Experience in IV therapies, IV solutions, or other hospital-based products.
Strong understanding of the hospital environment, healthcare delivery systems, and FDA-regulated products.
Familiarity with ERP and CRM systems; SAP and Salesforce experience preferred.

Responsibilities

Own financial performance and P&L for assigned product portfolios, including revenue growth, gross profit, pricing effectiveness, and portfolio profitability; develop strategies to achieve financial objectives and sustainable business growth.
Lead, coach, and develop Marketing and Product Managers; establish responsibilities, performance expectations, and accountability while fostering a collaborative, high-performing team and ensuring compliance with company policies and standards.
Maintain knowledge of portfolio markets, customer needs, competitive positioning, industry trends, and growth opportunities, and use market insights to inform portfolio strategies and commercial decisions.
Provide strategic leadership across the product lifecycle, from feasibility assessment and product development through commercialization, lifecycle optimization, and post-launch performance.
Evaluate pipeline products and opportunities, considering product characteristics, intellectual property and legal considerations, competitive dynamics, manufacturing capabilities, pricing, market access, and barriers to entry; support investment and prioritization decisions.
Develop go-to-market strategies for new product launches and line extensions, including positioning, pricing, market access, demand forecasting, and commercialization planning; oversee launch execution and equip Sales teams with training, resources, and tools.
Evaluate changing customer needs, competitive threats, and portfolio expansion opportunities; define market research priorities and collaborate with Market Research leadership on studies that inform product development, commercialization, and business planning.
Align demand forecasts with commercial objectives and operational capabilities through collaboration among the Market Unit, Production Unit, and Business Unit; work with Manufacturing, Supply Chain, Customer Service, and others to improve forecast accuracy, evaluate variances, identify market drivers, and address supply and demand risks.
Partner with Business Analytics and Finance to develop and validate market assumptions, evaluate product performance, and support forecasting and business planning; monitor sales, revenue and gross profit variances, market share, and contract compliance opportunities and recommend corrective actions.
Develop and execute pricing and market access strategies to maximize revenue, profitability, and competitive positioning; collaborate with National Accounts, Trade Relations, Business Analytics, Market Access, Contract Marketing, and Sales leadership across acute care, specialty distribution, wholesale, and GPO channels.
Collaborate with BU Portfolio Teams and Business Development to assess product opportunities, line extensions, and portfolio investments, including market potential, financial viability, differentiation, and commercial risks; develop recommendations for go/no-go decisions and portfolio growth.
Lead portfolio-level commercial strategy development and contribute to annual strategic planning for the Market Unit and Business Unit; evaluate trends, competition, customer and channel opportunities, and strategic platform initiatives.
Identify emerging business risks, operational challenges, and issues affecting portfolio performance, project execution, or organizational objectives; lead cross-functional problem-solving, recommend process improvements, resolve competing priorities, and escalate significant risks and proposed solutions as appropriate.
Attend local, national, and global meetings as needed; complete required training, including department-specific and compliance training; participate in reasonable work activities assigned by management.
Take overall responsibility and accountability for preventing work-related injuries and ill health, protecting the environment, and providing safe, harmless, and healthy workplaces.
Ensure Health, Safety, Environment, Energy, and Quality Management Systems policies and objectives are established and compatible with the organization’s strategic direction.